Cheil Worldwide, a privately owned company headquartered in South Korea, was founded in 1973. With approximately 2,980 employees, the company specializes in providing advertising services. Operating in 45 countries, its global network encompasses entities such as Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX.
On March 16, 2026, Cheil Worldwide, the advertising affiliate of Samsung Group, began streamlining its global network by consolidating its US and UK units. This initiative, which includes divesting some overseas subsidiaries, marks a phase of reorganizing its international advertising network, previously expanded through mergers and acquisitions. Earlier, on March 10, Ankan Guhathakurta exited Cheil India after a four-year tenure. Guhathakurta had served as Lead for Digital Transformation and Integrated Marketing, focusing on Samsung’s Digital Appliance business and the brand’s flagship store at Jio World Plaza BKC.
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