Castify.ai

https://castify.ai
https://www.linkedin.com/company/castify-ai/

Castify.ai, a privately owned Israeli company founded in 2019, develops user experience and device solutions for over-the-top (OTT) applications and channels. The company, with approximately 30 employees, focuses on facilitating the onboarding, distribution, and monetization of these services. As of 2024, its annual revenue was less than $10 million.

2024 Revenue

Founded

2019

Headcount

Headquarters

Israel

Primary Segment

User experience and devices

Ownership

Privately Owned

Deployments

News Summary:

Castify.ai released a video explaining how to leverage YouTube video monetization. Another video offered an analysis of the shift from traditional television to connected TV, focusing on Free Ad-Supported Television (FAST) channels and comparing linear CTV channels with CTV VOD applications. A third video provided guidance on strategically planning display ad placement within OTT applications to maximize engagement and revenue. Castify.ai also published a video with recommendations on managing ads.txt files for optimal revenue and ad quality. Finally, a video explored the differences between client-side and server-side OTT monetization, outlining the advantages and disadvantages of each approach.

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Castify.ai offers 5 products in the ad tech, enterprise tech and media tech industries. Castify.ai's product portfolio comprises of RTB and programmatic, conferencing, ecommerce and customer journey technology, video business systems, video processing and playout and user experience and devices.

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Castify.ai's revenues were less than $10M in 2024. Caretta Research has split Castify.ai's revenue into 5 different product categories, the largest of which is apps, UI and UX. For full access to Castify.ai's revenue breakdown subscribe to Caretta Portal.

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Nov

4th

2025

19:25

Netflix and the rise of OTT streaming

A preview of this article is not available. Please click on the headline to read the complete article

Castify (ai)

Aug

17th

2025

10:24

Artificial Intelligence

Castify.ai: Build, distribute & monetize your OTT app with cutting-edge technology

A preview of this article is not available. Please click on the headline to read the complete article

Castify (ai)

Mar

24th

2025

12:32

A multi-platform content distribution & monetization technology for the OTT world!

You already have an established YouTube account, so your next goal must be how to further leverage your videos’ monetization? You came to the right place. There are a few ways to do this. You can (and most probably already are) become a YouTube partner.

Castify (ai)

Mar

24th

2025

12:32

Artificial Intelligence,

Castify.ai Joins Prebid.org: Enhancing CTV Advertising Standards

Castify.ai, the global CTV application and FAST channel creation, distribution and monetization platform has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. "We are excited to become a part of the Prebid.org community which aligns with our dedication to innovation and efficiency.

Castify (ai)

Mar

24th

2025

12:32

Capital Refinance/Restructure

OTT publishers’ guide: How to plan your display ads

OTT publishers need to strategically plan where to place display ads within their applications. This includes deciding the optimal locations, sizes, timing, and implementation methods for display units. In this introductory video, we provide essential tips and guidance on effectively planning your display ad strategy to maximize engagement and revenue.

Castify (ai)

Mar

24th

2025

12:32

Capital Refinance/Restructure

Understanding and segmenting CTV and OTT audiences

How does audience segmentation affect OTT publishers' performance? Why is it crucial to segment your audience? In this video, we explore how effective segmentation can impact your revenue, enhance performance, and improve viewer experience. Learn the basics of creating and segmenting audiences on CTV and OTT platforms, and discover strategies to optimize your targeting for better results.

Castify (ai)

Mar

24th

2025

12:32

Capital Refinance/Restructure

Mastering ads.txt Management: Essential Tips for OTT Publishers and FAST Channels

In this video, we provide essential recommendations on managing your ads.txt files to ensure optimal revenue and ad quality. Discover when, why, and how you should review your ads.txt file to keep it up-to-date and effective.

Castify (ai)

Mar

24th

2025

12:32

Artificial Intelligence

OTT Monetization: Client-Side VS Server-Side

Explore the key differences in Client-Side vs. Server-Side OTT Monetization. In this video, we break down the pros and cons of each method, helping you choose the best strategy to maximize your OTT revenue. Perfect for content creators and digital marketers, this video delivers actionable insights to enhance your monetization strategy.

Castify (ai)

Mar

24th

2025

12:32

Boost Your OTT Revenue: Programmatic Sales Master Tips for Publishers

In this video, we explore main tactics for OTT publishers to maximize revenue through programmatic sales. You'll learn expert recommendations on app bundles, PMP deals, and how to effectively utilize advertising tiers to attract advertisers. We also cover setting optimal floor rates, managing ad density, and other key tactics to enhance your programmatic approach.

Castify (ai)

Mar

24th

2025

12:32

What is Performance TV?

Dive into the world of Performance TV in this introductory video, where we explain what it is and why it's revolutionizing digital marketing. Discover how Performance TV combines the targeting power of digital with the reach of traditional television, driving measurable results for your campaigns.

Castify (ai)

Mar

24th

2025

12:32

Linear TV vs. VOD on Connected TV: Strategic Guide for FAST Owners

Through 2024, the television landscape will continue to shift from traditional TV to connected TV, with connected TV taking center stage. This shift marks a pivotal era, especially for Free Ad-Supported Television (FAST) channels. This comprehensive analysis explores the nuances of two broadcasting models - Linear CTV channels, and CTV VOD applications, their distinct benefits, challenges, and provides a strategic outlook on why FAST channel owners should consider embracing CTV applications.

Castify (ai)

Mar

24th

2025

12:32

Artificial Intelligence

Castify.ai & The Manila Times Announce Strategic Partnership to Expand Reach Across CTV & Mobile

Castify.ai, a leading CTV content distribution & monetization platform, is thrilled to announce its new partnership with The Manila Times, the Philippines' oldest and most trusted national daily newspaper. This collaboration marks Castify.ai's official entry into the Asian market, promising a significant boost to The Manila Times' digital presence.

Castify (ai)

Castify.ai's customers primarily consist of broadcast television and radio and primary and Secondary Education companies. Examples of Castify.ai's customers include Fashion TV, Helen Doron Educational Group and Extreme.