News Summary:
On September 8, 2026, 30a Media highlighted the launch of The Don Lemon Channel, a free ad-supported streaming (FAST) channel in partnership with Swerve TV, demonstrating how individuals can transform their personal following into an actual television channel across streaming and linear TV platforms. Previously, on August 17, 2026, the company noted a mid-year 2026 study from the Advertising Research Foundation which found that 30.5% of U.S. households now exclusively watch TV through streaming, eschewing traditional cable, satellite, or antenna services. Earlier, on April 3, 2026, 30a Media emphasized the soaring growth of ad-supported video as a measurable alternative for businesses seeking to advertise, contrasting it with traditional television's perceived expense and limitations. This follows the company's observation on March 28, 2026, regarding the rise of "creator television," where long-form creator programming exhibits characteristics of traditional TV, including recurring episodes, predictable release schedules, and primary viewing on connected TV screens. On March 26, 2026, 30a Media also addressed the ongoing discussion about whether connected TV (CTV) platforms diminish creator content's authenticity or are fundamentally redefining television.
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