Blockboard

http://www.myblockboard.com
https://www.linkedin.com/company/blockboardadsplatform/

Blockboard, a privately owned company headquartered in the US, was founded in 2019 and employs approximately 60 people. The company specializes in advertising services, operating as a programmatic advertising platform that utilizes artificial intelligence (AI) and blockchain technology. Its core function involves reducing ad fraud and optimizing digital campaign performance by verifying ad views on the blockchain, ensuring that advertisements are seen by real people and increasing transparency in media spending. Through its proprietary solutions, NovaKite and BlockAI, Blockboard provides tools for targeted ad placement, audience segmentation, and real-time data analysis to maximize return on investment for advertisers.

Revenue

Founded

2019

Headcount

Headquarters

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

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Blockboard offers 5 products in the ad tech and services industry. Blockboard's product portfolio comprises of data, targeting and identity, RTB and programmatic and ad measurement and verification.

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Blockboard's revenues were less than $10M in 2023. Caretta Research has split Blockboard's revenue into 4 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Blockboard's revenue breakdown subscribe to Caretta Portal.

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