Open AP is a privately owned company headquartered in the US. Founded in 2017, with approximately 50 employees, it reported $5.5M in revenue as of 2024. Its parent companies include Fox Corporation, NBCUniversal, WBD DTC (Discovery+, HBO, Max), and Paramount Advertising. The company specializes in data, targeting, and identity solutions, functioning as an ad tech company providing audience-based TV ad buying solutions.
Weigel Broadcasting Co. partnered with OpenAP on April 16, 2026, to deliver advanced data-driven linear audiences across its portfolio of television networks, including MeTV, Heroes and Icons, Start TV, dabl, Catchy Comedy, Story Television, MeTV Toons, MOVIES!, and WEST, for the 2026 Upfront Season. This collaboration aims to bring simplicity and scale to audience-based advertising. Previously, on April 9, 2026, OpenAP appointed Ryan Gould, President of U.S. Advertising Sales Go To Market for Warner Bros. Discovery, as Chairman of its Board of Directors. Gould will serve as a strategic guide for OpenAP as the company accelerates its mission to standardize identity and scale cross-publisher audience infrastructure.
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