Open AP

Open AP

http://www.openap.tv
https://www.linkedin.com/company/open-ap/

Open AP, a privately owned company owned by Fox Corporation, NBCUniversal, WBD DTC (Discovery+, HBO, Max), and Paramount Advertising, is headquartered in the US. Founded in 2017, it operates with approximately 50 employees and reported $5.5M in revenue as of 2024. The company provides data, targeting, and identity solutions, primarily functioning as an ad tech company specializing in audience-based TV ad buying solutions.

2024 Revenue

Founded

2017

Headcount

43

Headquarters

US

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

News Summary:

OpenAP currently offers over 45 video endpoints, including data-driven linear, MVPD streaming, and digital, enabling advertisers to distribute audiences across premium video destinations through direct insertion order, programmatic guaranteed, or private marketplace deals, as of February 23, 2026. Previously, on November 18, 2025, the company welcomed three new members to its Commercial team, aiming to advance its mission of bringing simplicity and scale to audience-based advertising across the video landscape, following a year of growth. This followed an expansion of OpenAP's streaming reach through new partnerships with entities such as Samsung LG Ad Solutions, Hallmark Digital, Vevo, Allen Media Group’s Local Now, Future Today’s FawesomeTV, MediaCo’s Estrella, and Canela.TV on October 7, 2025. This earlier expansion also streamlined advertiser access across platforms like Yahoo DSP and FreeWheel.

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Open AP offers products in the ad tech and services industry. Open AP's product portfolio comprises of data, targeting and identity.

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Open AP's revenues were less than $10M in 2024. All the revenue comes from data clean rooms, identity resolution and audience activation.

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Feb

23rd

2026

18:30

Download Now: Full List of Video Endpoints Available Through OpenAP

Reach audiences wherever they are watching. OpenAP maintains a comprehensive roster of more than 45 endpoints across its total video footprint, including data-driven linear, MVPD, streaming and digital endpoints. OpenAP enables advertisers to easily distribute audiences across every premium video destination while offering the flexibility to activate through direct insertion order (IO), programmatic guaranteed (PG) or private marketplace (PMP) deals.

Jan

27th

2026

07:56

Emerging Tech, ESG, B2B Tag

OpenAP | Videos

Video Watch the latest videos from OpenAP to catch up on recent events and hear how we are building a more sustainable future for ad-supported television. Video Signals & Stories: Role of First Party Data A successful audience identity strategy should not hinge on an either/or discussion, but should include both first- and third-party data.

Dec

1st

2025

13:00

Management Changes, Corporate Restructuring, Emerging Tech, B2B Tag

John Halley, Paramount Ad-Sales President, to Exit (EXCLUSIVE)

John Halley, who was named to lead Paramount’s advertising sales efforts in 2022 following the company’s merger with former corporate sibling CBS, will leave the media conglomerate after new managers installed a chief revenue officer who was given direct supervision of outreach to Madison Avenue.

Nov

18th

2025

18:37

Emerging Tech, CT_Monitor Company

Say hello to our newest OpenAPeeps - Agency Development & Client Success

2025 has been an incredible year of growth for OpenAP–we’ve welcomed three new faces to our Commercial team who are helping us push forward our mission to bring simplicity and scale to audience-based advertising across the video landscape.

Oct

7th

2025

20:28

Partnerships and Alliances, CT_Monitor Company

OpenAP | OpenAP Expands Video Scale, Driving Audience Standardization Across the Largest Footprint of Premium Video

New partnerships extend OpenAP’s streaming reach with Samsung, LG Ad Solutions, Hallmark Digital, Vevo, Allen Media Group’s Local Now, Future Today’s FawesomeTV, MediaCo’s Estrella and Canela.TV Expansion streamlines advertiser access across Yahoo DSP, FreeWheel and

Apr

23rd

2025

22:05

OpenAP @ Cannes Lions 2025

We’re coming together with partners across the video ecosystem to demonstrate the power of an audience-first approach to advertising and toasting to the progress in making premium video advertising simpler and more powerful. Take a look at where you can find us at Cannes Lions 2025 and request an invitation to join the innovators and change-makers transforming video advertising as we gather in the French Riviera.

Apr

15th

2025

21:08

OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video

New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming

Apr

14th

2025

18:30

OpenAP Audience Upfront 2025

This year’s Upfronts are poised to stay true to TV’s roots – demonstrating the power of premium content in a lean back viewer experience. OpenAP is putting audiences at the center of the conversation by bringing together executives in media to unveil the most exciting innovations in cross- publisher and cross-platform identity and data-driven video that will define TV advertising this year and beyond.

Apr

2nd

2025

15:43

OpenAP | Press - CES 2025: Audiences, Engagement & Media Measurement Trends Defining TV Advertising in 2025

We’ve said it before and we’ll say it again: 2025 will be a consequential year for TV advertising. With the Upfronts approaching, what can we expect to see now and into the next nine months? Digiday’s Tim Peterson sat down with Spark Foundry’s Lisa Giacosa and Fox’s Jeff Collins to discuss market dynamics that will define premium video this year.

Mar

12th

2025

22:30

Spotlighting our OpenAPeeps: Commercial Team

In an increasingly complex and fragmented video advertising ecosystem, our OpenAP commercial team members are helping clients reach more in-target audiences and get more value out of their audience-based investments. Read on to get to know some members of our Commercial team and how they are driving lasting industry change.

Feb

27th

2025

04:37

Partnerships and Alliances

OpenAP | Press - The Weather Channel Partners with Amobee and OpenAP to Deliver Data-Driven Linear Advertising Campaigns

This solution will bring advanced television capabilities to linear advertisers and unlock the full potential of The Weather Channel’s award-winning content and valuable audience. ATLANTA, August 11, 2022 - The Weather Channel, the top-rated and most widely distributed weather television network in America, announced today it has partnered with Amobee, a global leader in advertising technology that unifies audiences to optimize results.

Feb

27th

2025

04:37

Partnerships and Alliances, New Offerings, Robotics

OpenAP | Press - OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace

New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting

Open AP has partners like Walgreens Advertising Group.

Example Partners

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