Blackbird.ai, a privately owned US-based company founded in 2017, specializes in ad measurement and verification. Employing approximately 80 people, the company's revenue in 2023 was less than $10 million. In addition to its core ad services, Blackbird.ai also develops tools designed to identify AI-generated misinformation and disinformation.

Revenue

Founded

2017

Headcount

74

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

Blackbird.ai shared intelligence on narrative threats at several events. In London at Marketing Bootcamp 2025, the company met with marketing leaders and brand teams to discuss how these threats develop, spread, and escalate, focusing on brand protection and message integrity. At the NATO Communicators’ Conference in Athens, Blackbird.ai met with NATO leaders and public sector professionals to address how narrative threats emerge, coordinate, and escalate. In Ljubljana at #Disinfo2025, the company met with disinformation experts, researchers, policymakers, and civil society leaders to share intelligence on the evolution, spread, and escalation of disinformation threats. Finally, at Sector 2025 in Toronto, Blackbird.ai met with cybersecurity professionals to discuss how narrative threats form, coordinate, and escalate across the information environment. A separate incident involved a Southeast Asian pharmaceutical company that lost $2.3 billion in market value within 72 hours due to fabricated safety concerns about its vaccine spreading across social media, news outlets, and investor forums, despite no cyberattack triggering alerts or detecting malware or data exfiltration.

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Blackbird.ai offers 2 products in the ad tech and enterprise tech industries. Blackbird.ai's product portfolio comprises of ad measurement and verification and generative AI.
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Blackbird.ai's revenues were less than $25M in 2023. All the revenue comes from brand suitability and contextual advertising tools.
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