Banijay Rights, a privately owned company headquartered in the UK and a division of Banijay Group, was founded in 1994, has approximately 100 employees, and reported $335.1M in revenue as of 2024. The company functions as a tier 1 media tech buyer specializing in content rights, operating as an independent global content distributor with a multi-genre portfolio of over 88,000 hours of programming.
On March 16, 2026, BetMGM, in partnership with Jogo Global and Banijay Rights, inked an exclusive deal that positions BetMGM as the first U.S. online casino brand to add the "Survivor" franchise to its portfolio of games and marketing initiatives. This development follows BetMGM's announcement on March 13, 2026, detailing its partnership with game developer Jogo Global and intellectual rights management firm Banijay Rights to develop and launch exclusive online casino games based on the "Survivor" television franchise.
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Banijay Rights offers products in the media and telecoms services industry. Banijay Rights's product portfolio comprises of content rights.
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Banijay Rights's revenues were less than $500M in 2024. All the revenue comes from entertainment rights and distribution.
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Banijay Rights's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Banijay Rights's customers include ITV, Virgin Media O2 and CBC/SRC. Banijay Rights has partners like Scenery Productions. Examples of Banijay Rights's suppliers include The Kitchen--Global Localization, Verbit and Magnite.
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