Badminton Asia, a Privately Owned entity headquartered in Maldives, was founded in 1959 and operates with approximately 20 employees, reporting $911,648 in revenue as of 2023. The organization also functions as a tier 3 media tech buyer. It serves as the governing body for badminton in Asia and is one of the five continental bodies under the Badminton World Federation, primarily focusing on racquet sports. Historically, the confederation was headquartered in Kuala Lumpur, Malaysia until its relocation to Maldives in 2021.
China secured its 12th Thomas Cup title on May 3, 2026, defeating first-time finalists France 3–1 in a final that closed out one of the competition’s most extraordinary tournaments. This achievement followed China's earlier progression to the Uber Cup final on May 1, where the defending champions delivered a masterclass 3–0 victory against Japan to set up a showdown with South Korea. On the same day, the Thomas Cup semi-finals were established, with China and India advancing, alongside hosts Denmark and a resurgent France, who aimed to bring the trophy back to Europe. Previously, on April 30, defending champions China, boosted by the return of world number one Shi Yu Qi after an illness, and 2022 winners India, both stormed into the Thomas Cup 2026 semi-finals with commanding identical 3–1 quarter-final victories. The tournament action for the Uber Cup began after its quarter-final draw on April 29, which saw defending champions China, preparing their assault for a record 17th title, pitted against Malaysia.
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Badminton Asia offers 2 products in the media and telecoms services and sports industries. Badminton Asia's product portfolio comprises of search, social, and retail media and racquet sports.
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Badminton Asia's revenues were less than $10M in 2024. Caretta Research has split Badminton Asia's revenue into 2 different product categories, the largest of which is badminton. For full access to Badminton Asia's revenue breakdown subscribe to Caretta Portal.
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Badminton Asia sells broadcasting rights of its badminton competitions to 4 companies globally, covering 3 countries. Badminton Asia's rights holders include YouTube.
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