Automobili Lamborghini

[Translated] 在全球經濟動盪、地緣政治緊張與通膨壓力交織的2025年，義大利超級跑車品牌Automobili Lamborghini依舊交出亮眼成績單，總部位於義大利Sant’Agata Bolognese的Lamborghini宣布，2025年全球共交付10,747輛新車，不僅連續第三年突破萬輛門檻，更刷新品牌歷史最高交車紀錄，展現其在超豪華汽車市場中難以撼動的地位。根據原廠公布數據，Lamborghini 2025年的交車量較2024年再成長60輛，延續近五年來的穩定上升趨勢，若從更長期來看，這項成績更顯得驚人，因為Lamborghini在2015年的全球交車量僅有3,245輛，短短十年間已成長超過三倍，充分反映品牌在高端市場的吸引力持續擴大。 Lamborghini董事長暨執行長Stephan Winkelmann表示，2025年在「極具挑戰性的市場環境」下仍能創下新高，證明品牌即便身處複雜的全球局勢，依然具備精準解讀市場與做出正確策略選擇的能力。他強調，Lamborghini並非追求交車量的短期高峰，而是著重於長期穩健成長與既有成果的鞏固。從區域市場來看，歐洲、中東與非洲（EMEA）依舊是Lamborghini最重要的銷售支柱，2025年共交付4,650輛新車，持續穩居全球第一大市場，美洲市場以3,347輛排名第二，但相較前一年出現約11%的下滑。亞太地區則維持穩定表現，全年交付2,750輛，與前一年幾乎持平。 Lamborghini行銷與銷售長Federico Foschini指出，2025年充滿「顯著的地緣政治與總體經濟動盪」，各地市場呈現不同發展節奏。品牌透過強化品牌價值、推出高度競爭力的產品，以及維持經銷體系獨特性與稀有性的策略，得以在動盪環境中持續取得佳績，而全球經銷商網絡與區域團隊的緊密合作亦是成功關鍵。雖然Lamborghini近年已不再公開各車型的個別銷售數據，但原廠明確指出，2025年最主要的成長動能來自Revuelto與Urus SE，Revuelto為品牌首款V12高性能混合動力超跑，而Urus SE則是超級SUV Urus的插電式混合動力版本。外界普遍認為，Urus仍是Lamborghini的銷售主力，根據過往公開資料，Urus曾占品牌總銷量約六成，加上其兼具四門、後座與較高實用性，被視為最適合日常使用的Lamborghini車款，Urus SE導入PHEV系統後，顯示即便加入電氣化元素，Lamborghini客戶仍給予高度肯定，原廠也直言，電氣化產品「在全球市場獲得熱烈回響」。 值得注意的是，2025年創下銷售新高的同時，Lamborghini尚未開始交付全新入門級超跑Temerario，這款車型於2024年發表，並於2025年8月在葡萄牙埃斯托里爾賽道完成動態首演，客戶交車將自今年初正式展開。原廠表示，Temerario的訂單能見度已涵蓋約12個月，意味其銷售動能將在2026年財報中全面反映，隨著Temerario正式交付，Lamborghini也將達成一項重要里程碑，成為全球首個產品線全面混合動力化的豪華超跑品牌，在同級市場中具有高度象徵意義。2025年對Lamborghini而言，不僅是銷售表現亮眼的一年，產品層面同樣話題不斷。7月於英國Goodwood速度節中，Lamborghini發表Temerario GT3，這是Temerario計畫的首款賽車衍生版本，專為客戶車隊打造，預計於2026年投入全球主要GT3賽事。同時，這也是首款完全由Lamborghini Squadra Corse自行構思、開發與製造的賽車。8月的蒙特雷汽車週上，品牌再度揭曉僅限量29輛的Fenomeno，這款車搭載Lamborghini史上最強大的V12引擎，結合混合動力架構後，最大輸出達1,080ps，象徵品牌工程與性能的巔峰之作。Fenomeno同時被視為Lamborghini全新的「設計宣言」，將品牌經典造型語彙推向極致，而其發表年份亦恰逢Lamborghini Centro Stile設計中心成立20週年，別具象徵意義。雖然Lamborghini在此次銷售報告中未進一步透露未來產品規劃，但市場普遍預期，Revuelto後續將衍生敞篷版本，Temerario亦可能推出更高性能或輕量化的特仕車型，延續過往小牛車系的產品策略。 此外，Urus在進入第二世代前，仍有機會迎來更性能導向的版本。至於純電概念車Lanzador，則被認為可能延後至本世紀末推出，甚至不排除重新納入內燃機配置，以吸引更廣泛的買家族群。綜觀2025年表現，Lamborghini以全面混合動力化的產品陣容，成功證明電氣化並未削弱品牌魅力，鮮明造型、強悍動力與多元價格帶的產品配置，讓這家義大利品牌在全球超豪華市場中持續保持高度能見度，即便原廠未公開獲利數據，外界仍普遍認為，包含Fenomeno在內的超低產量限量車型，將持續為品牌帶來可觀利潤。在汽車產業快速轉型的關鍵時刻，Lamborghini以清晰的願景與穩健策略，展現其在創新與傳統之間取得平衡的能力，並持續朝向未來邁進，同時牢牢守住「蠻牛」品牌在全球車迷心中的獨特地位。延伸閱讀：藍寶堅尼對美國經銷商提告！怒控違反合約收回扣還賣車給毒販與皮條客藍寶堅尼Fenomeno售價高達1.05億！限量29輛搭載V12油電榨出1065匹馬力藍寶堅尼Lanzador計畫延期，「純電蠻牛」2029年登場真的不晚？2025年歐洲電動車最暢銷車款為特斯拉Model Y，但Tesla年銷量卻跌至第2名

Snowboarding has always lived at the edge of speed and gravity. Yet once in a generation, a board arrives that quietly resets what performance can look—and feel—like. This winter, that moment belongs to CAPiTA. And, unmistakably, to Lamborghini.

[Translated] Automobili Lamborghini delivered 10,747 vehicles to customers in 2025. This means the brand has improved its result from 2024 (10,687), setting a new record in its history.— Our results confirm our ability to stand out even in a complex global environment.

Automobili Lamborghini reported its highest-ever global deliveries in the calendar year (CY) 2025, shipping 10,747 vehicles worldwide, including 111 units in India. The results mark a new annual record for the Italian supercar manufacturer, which, it claimed, was achieved despite challenging macroeconomic and geopolitical conditions across major markets.

[Translated] Italian supercar manufacturer Automobili Lamborghini announced on the 21st that it delivered a total of 10,747 vehicles worldwide in 2025, marking the highest record in the brand's history.

[Translated] According to the brand, this result was achieved despite difficult market conditions.Stephan Winkelmann, President and CEO of Automobili Lamborghini, stated: “Despite the challenging market conditions, we are very proud of the results achieved in

[Translated] Automobili Lamborghini achieved its highest-ever performance last year, delivering 10,747 units in the global market.In 2025, Lamborghini maintained solid performance across all three major regions.

[Translated] [E-News Today Reporter Noh Tae-ha] Automobili Lamborghini announced on the 21st that it continued its growth by setting a new delivery record in 2025, despite the uncertainties in the global automobile market.In 2025, Lamborghini delivered a total of 10,747 vehicles in the global market, surpassing the previous year's record and achieving the best performance in the brand's history.

[Translated] [iNews24 Reporter Seol Jae-yoon] Automobili Lamborghini announced on the 21st that it delivered a total of 10,747 vehicles worldwide last year.This is the highest record in the brand's history, surpassing the performance of 2024.Lamborghini maintained solid performance in all three major regions last year.

[Translated] | Hans Economy=Reporter Kwak Ho-joon | Automobili Lamborghini announced on the 21st that it recorded its best-ever performance last year, delivering 10,747 units worldwide.This is a new record surpassing the previous year's, and it is evaluated that the market's response to the brand's hybridization strategy has led to actual performance.

Automobili Lamborghini has proved that luxury performance cars also continue to attract strong demand worldwide, as in 2025, the brand delivered 10,747 vehicles globally, crossing the 10,000 unit mark for the consecutive second year and setting a new all-time sales record.

[Translated] Automobili Lamborghini has achieved a new annual delivery record. The full hybrid strategy is evaluated to have led to the results. Automobili Lamborghini announced today (21st) that it delivered a total of 10,747 vehicles worldwide last year, recording the best performance in the brand's history.