Pirelli is a privately owned company headquartered in Italy. Founded in 1872, it has an estimated 11,640 employees. Functioning as a tier 1 media tech buyer, the company specializes in developing, manufacturing, and marketing tires for motor vehicles, industrial vehicles, and motorcycles.
Pirelli ranked highest in the Truck/Utility segment in the J.D. Power 2026 U.S. Original Equipment Tire Customer Satisfaction Study on March 20, 2026. This recognition, driven by dedicated truck and SUV product lines, marks a significant milestone in the company’s North American growth strategy. Earlier that day, Pirelli was noted as leading the J.D. Power OE tire awards for its top performance in the truck/utility segment. This news follows criticism on March 20 regarding Pirelli's conservative tire choices in Formula 1, which observers suggested make races too predictable by eliminating strategic variables due to overly durable tires.
Subscribe for full access to Pirelli's products in full detail 
