Ascot Racecourse, also known as Royal Ascot, is a privately owned organization headquartered in the UK. Founded in 1711 by Queen Anne, the organization has approximately 370 employees and reported $140.0M in revenue as of 2024. The organization specializes in spectator sports, functioning as a British horse racing organization operating the Royal Ascot races.

Revenue

Founded

1711

Headcount

491

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Bookmakers attending Royal Ascot 2026, held from June 16-20, likely incurred losses due to a series of "punter-friendly results," according to reports on June 26 following the five-day horse racing festival. Previously, on June 25, Ascot Racecourse advanced its sustainability initiatives by granting a new lease for a major solar rooftop, advised by Field Seymour Parkes LLP. This development followed a report published on June 15 by the University of Reading and New Horizon Economics, which highlighted the significant national and international economic impact of Ascot Racecourse, identifying it as a "Nationally Significant Economic Asset." Earlier on June 15, the Royal Ascot festival was projected to contribute £140 million to the UK economy, with approximately 300,000 fans expected to attend and over 38,000 hospitality covers served. Concurrently, Ascot Racecourse secured broadcast coverage and distribution agreements on June 15, reaching 180 territories through 30 networks, including a partnership with Australian free-to-air broadcaster Channel 7 to deliver the full world feed to over 17 million homes.

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Ascot Racecourse (Royal Ascot) offers 4 products in the media and telecoms services and sports industries. Ascot Racecourse (Royal Ascot)'s product portfolio comprises of sports tickets, merchandise and sponsorship, riding and animal sports and search, social, and retail media.
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Ascot Racecourse (Royal Ascot)'s revenues were less than $250M in 2024. Caretta Research has split Ascot Racecourse (Royal Ascot)'s revenue into 4 different product categories, the largest of which is horse racing. For full access to Ascot Racecourse (Royal Ascot)'s revenue breakdown subscribe to Caretta Portal.
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Ascot Racecourse (Royal Ascot) sells broadcasting rights of its 2 sponsorship and merchandise and horse racing competitions to 21 companies globally, covering 9 countries. Ascot Racecourse (Royal Ascot)'s rights holders include Virgin Media O2.

Example Sports Rights Customers

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