All England Lawn Tennis and Croquet Club (AELTC)

https://www.wimbledon.com/
https://www.linkedin.com/company/all-england-lawn-tennis-club/about/

Privately owned, the All England Lawn Tennis and Croquet Club, also known as AELTC, is headquartered in the UK. Founded in 1877, the organization employs approximately 460 individuals, reported $563.1M in revenue as of 2025, and functions as a tier 1 media tech buyer. The company specializes in spectator sports and is most notably known as the venue for the Wimbledon Championships, which is the sole Grand Slam tennis event still conducted on grass.

Revenue

Founded

1877

Headcount

802

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 9, 2026, the All England Club introduced self-service Pimm's machines at Wimbledon for the first time in the tournament's history, aiming to accelerate service, though some fans voiced complaints regarding cost and the absence of fruit. Earlier, on July 2, Wimbledon substituted beef with venison from London’s Royal Parks on its menus across all restaurant areas, a move intended to support its goal of achieving net-zero carbon emissions by 2030 due to venison's lower carbon footprint. This follows the June 29 announcement that Emirates, the Official Airline Partner, returned to provide hospitality and "Fly Better" experiences for another year. Previously, on June 28, organizers confirmed the introduction of a new signature cocktail to refresh over 500,000 guests, as part of its extensive catering operations involving 55 kitchens and 315,000 meals.

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All England Lawn Tennis and Croquet Club (AELTC) offers 5 products in the media and telecoms services and sports industries. All England Lawn Tennis and Croquet Club (AELTC)'s product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and racquet sports.

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All England Lawn Tennis and Croquet Club (AELTC)'s revenues were less than $1B in 2025. Caretta Research has split All England Lawn Tennis and Croquet Club (AELTC)'s revenue into 4 different product categories, the largest of which is tennis. For full access to All England Lawn Tennis and Croquet Club (AELTC)'s revenue breakdown subscribe to Caretta Portal.

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Jul

22nd

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences

ESPN's AutoMic Technology Pays Off at Wimbledon; Baker Credits Team, AELTC for Successful Fortnight

Wimbledon 2026 will be remembered for the heat as well as a surprising performance by a British wild card Arthur Fery who made the men’s semi-finals, and for Jarrett Baker, ESPN, senior manager, Remote Operations, and the ESPN production team, it was a great two-week effort.

Sports Video Group

Jul

12th

2026

09:10

New Offerings, Partnerships and Alliances, B2B Tag, New Offerings, Partnerships

The story behind Wimbledon’s collaboration with a 120-year-old Delhi kulfi shop

Wimbledon is known for its traditions. From the all-white dress code to the famous strawberries and cream, the tournament has carefully preserved its identity for more than a century. But this year, one of its oldest traditions received an Indian touch.

The Bridge

Jul

9th

2026

11:03

New Offerings, B2B Tag, New Offerings

Wimbledon's self-serve Pimm's machine isn't a hit with fans as they moan over cost and lack of fruit

Wimbledon's famous Pimm's has gone high-tech – but not everyone is raising a glass to the Championships' latest innovation. For the first time in the tournament's history, the All England Club has introduced self-service Pimm's machines, allowing fans to pour the iconic summer drink themselves in a bid to speed up service.

MSN UK

Jul

6th

2026

12:35

B2B Tag

The Championships, Wimbledon

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Wimbledon

Jul

2nd

2026

14:50

ESG, B2B Tag

Wimbledon serves venison over beef in net zero drive

Wimbledon has swapped beef for venison on menus as part of its drive to reach net zero carbon emissions by 2030. Venison from London’s Royal Parks has been added to restaurant menus across all areas of the All England Club because it is said to have a lower carbon footprint than beef.

AOL

Jun

29th

2026

05:37

Events, B2B Tag

The next set begins: Emirates brings The Championships, Wimbledon to the skies

London, UK, 29 June 2026 – Emirates, the Official Airline Partner of The Championships, Wimbledon, is serving up another year of world-class hospitality and engaging ‘Fly Better’ experiences, both in the air and on the ground.

Emirates

Jun

28th

2026

01:00

Events, B2B Tag

Wimbledon catering spectacle: 55 kitchens, 315,000 meals, endless strawberries with cream and RM70 cooler

LONDON, June 28 — Wimbledon will serve up a new signature cocktail for fans visiting the All England ‌Club this year as organisers prepare to keep more than 500,000 guests refreshed during the two-week tournament starting on Monday.

Malay Mail

Jun

27th

2026

15:00

B2B Tag

Wimbledon chiefs 'furious' with top players planning BBC protest ahead of tournament

Wimbledon officials have expressed public disappointment at the players' protest group whilst privately seething over the ongoing dispute. The tournament stated it was "surprised and disappointed" by the decision of the players' collective, which is being led by former WTA chief Larry Scott as chief negotiator.

GB News UK

Jun

27th

2026

03:30

New Offerings, ESG, B2B Tag

Strawberries, cream and... small plates? Wimbledon serves up a new menu

Wimbledon has bowed to the forces of modernity this summer by rolling out a small plates menu – and experimenting with fermenting its leftover strawberries. London’s small plates craze remains in full-swing, with SW19 adding a selection of lighter dishes to its Centenary Restaurant menu that it hopes will be more attractive to tournament attendees during the summer heatwave.

AOL

Jun

27th

2026

01:00

Partnerships and Alliances, Tennis, B2B Tag

BBC retains Wimbledon rights until 2033

The deal means that the tennis Championships will remain on free to air television for at least the next seven years. It extends one of the longest partnerships in British broadcasting and sport. The BBC first broadcast Wimbledon in 1927.

IBC UK

Jun

26th

2026

15:35

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Tennis, B2B Tag

Wimbledon upgrades digital platforms with IBM artificial intelligence tools

The All England Lawn Tennis Club, the organization that hosts the annual Wimbledon tennis tournament, partnered with technology provider IBM, a vendor that has supplied digital systems to the event for more than 35 years, to overhaul its digital infrastructure ahead of the 2026 competition running from June 29 to July 12.

Portalerp

Jun

26th

2026

12:27

B2B Tag

Why Wimbledon’s record prize money has failed to end players’ protest

Wimbledon has announced a record £64.2 million prize fund but leading players remain unhappy over revenue sharing. Despite the increase, calls for a bigger share of Grand Slam earnings are expected to keep protests alive during the Championships.

News Nine

Examples of All England Lawn Tennis and Croquet Club (AELTC)'s suppliers include IBM, Tata Communications and NEP Group.

Example Suppliers

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All England Lawn Tennis and Croquet Club (AELTC) sells broadcasting rights of its 2 tennis competitions to 58 companies globally, covering 19 countries. All England Lawn Tennis and Croquet Club (AELTC)'s rights holders include Telefonica.