Xreal is a privately owned company headquartered in China. Formerly known as Nreal, the company was founded in 2017. Specializing in consumer electronics, Xreal employs approximately 140 individuals and reported $63.9M in revenue as of 2023. The company is a provider of AR glasses.
Xreal recently introduced its A01 Plus AR glasses, priced at $299, as a more affordable, stripped-down version of its $449 1S model on July 10, 2026. This release follows the full testing of Google and Xreal's Project Aura AR glasses on July 2, which feature a lightweight 95-gram design that offloads processing and battery components to a separate power puck, providing up to four hours of use. Earlier, on June 27, Xreal was highlighted as a leader in China's booming market for AI and AR glasses, a sector that shipped between 1 million and 1.5 million units in 2025. The company also developed the Xreal ROG R1, an entertainment-focused AR glasses product designed as a portable, immersive display for devices like smartphones or the Nintendo Switch 2, as noted on June 26.
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