Xreal is a privately owned company headquartered in China. Formerly known as Nreal, the company was founded in 2017. Specializing in consumer electronics, Xreal employs approximately 140 individuals and reported $63.9M in revenue as of 2023. The company is a provider of AR glasses.

Revenue

Founded

2017

Headcount

138

Headquarters

China

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

On April 28, 2026, the market position for video-centric AR glasses, known for their portable giant screens but lacking standalone computing power, faced challenges as "lightweight AI glasses" gained inroads, with an emerging industry consensus that AI is essential for AR. Earlier the same day, 2026 AR glasses models, equipped with micro-OLED panels, 120Hz refresh rates, and spatial audio with USB-C connectivity for handhelds like the Steam Deck and ROG Ally, demonstrated their capability to compete directly with traditional screens for gaming immersion. This development followed observations on April 24, 2026, that the augmented reality landscape is shifting from simple screen-mirroring to sophisticated spatial computing devices capable of replacing traditional monitors and televisions, positioning devices like the Xreal One Pro in a competitive battle for AR glasses supremacy. Previously, on April 15, 2026, Xreal CEO Schütz stated in an interview with Maeil Economy that AR glasses, by integrating artificial intelligence, would gradually begin to replace smartphones by 2027 and more broadly by 2028, evolving into user-only secretaries that understand the real world beyond basic imaging.

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Xreal offers products in the media and telecoms services industry. Xreal's product portfolio comprises of consumer electronics.
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Xreal's revenues were less than $100M in 2023. All the revenue comes from consumer devices.
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