WorldSBK

WorldSBK

http://www.worldsbk.com
https://www.linkedin.com/company/dorna-wsbk/

WorldSBK, also known as Superbike World Championship, is a privately owned company headquartered in Italy, founded in 1988 with approximately 40 employees. The company, which reported $11.4M in revenue as of 2023, functions as a tier 2 media tech buyer and specializes in media and TV services. It operates a silhouette-class road racing series based on heavily modified production motorcycles, also known as superbike racing, which consists of a series of rounds held on permanent racing facilities.

Revenue

Founded

1988

Headcount

42

Headquarters

Italy

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 9, 2026, several MOTUL FIM Superbike World Championship riders, including legends Carl Fogarty, Troy Bayliss, Alvaro Bautista, and Nicolo Bulega, celebrated Ducati's centenary by participating in the Goodwood Festival of Speed's historic hillclimb, ahead of the Prosecco DOC UK Round at Donington Park. Previously, on June 19, WorldSBK confirmed its decision to no longer race at Phillip Island, moving its Australian Round to another circuit and following MotoGP's lead in abandoning the iconic venue. This development occurred after WorldSBK's Round 7 of the 2026 campaign at Misano, Italy. During the Misano event on June 14, Axel Bassani crashed out late in Race 1, losing a potential podium position after running in third place from the start. Earlier that day, dramatic Race 2 at Misano concluded with new records made and existing ones extended.

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WorldSBK offers 3 products in the media and telecoms services and sports industries. WorldSBK's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.

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WorldSBK's revenues were less than $25M in 2024. Caretta Research has split WorldSBK's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to WorldSBK's revenue breakdown subscribe to Caretta Portal.

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Jul

9th

2026

01:00

Events, B2B Tag, Events and Conferences

WorldSBK stars celebrate Ducati's centenary aboard iconic machines at Goodwood Festival of Speed

Legends of the Championship past and present, including Fogarty, Bayliss, Bautista and Bulega, gave the historic English hill climb a go Ahead of this weekend's Prosecco DOC UK Round at Donington Park, six MOTUL FIM Superbike World Championship riders headed for the famous Goodwood hillclimb as they joined Ducati's centenary celebrations at the 2026 Goodwood Festival of Speed.

Jun

19th

2026

02:54

Events, B2B Tag

WorldSBK joins MotoGP in abandoning Phillip Island

WorldSBK has confirmed that it will no longer race at Phillip Island in the future after sealing a move to another circuit for the Australian Round. The championship has followed the lead of MotoGP in moving away from the iconic Australian circuit.

Jun

16th

2026

01:00

Watch EXTENDED HIGHLIGHTS: History made and records rewritten as WorldSBK hits Misano

Highlights EXTENDED HIGHLIGHTS: History made and records rewritten as WorldSBK hits Misano Catch up on the best moments from Round 7 of the 2026 WorldSBK campaign from Italy

Jun

14th

2026

10:36

Losing home WorldSBK podium “hurts” for Axel Bassani: “It’s part of the game”

A first podium since round one looked to be on the cards for Axel Bassani at the Misano WorldSBK before he crashed out late on. Bassani had been running in third place in Race 1 from the start as he started strongly and Yari Montella got pushed backwards.

Jun

14th

2026

01:00

Watch FREE HIGHLIGHTS: More history is made at Misano in dramatic WorldSBK Race 2

Highlights FREE HIGHLIGHTS: More history is made at Misano in dramatic WorldSBK Race 2 Records extended, new ones made and more as WorldSBK concludes at Misano

Jun

14th

2026

01:00

Watch FREE HIGHLIGHTS: History continues to made at Misano in WorldSBK during the Tissot Superpole Race!

Highlights FREE HIGHLIGHTS: History continues to made at Misano in WorldSBK during the Tissot Superpole Race! Catch up on the best action from the 10-lap dash in WorldSBK at Misano

Jun

13th

2026

13:15

“Fantastic” Superpole triggers “positive” Misano WorldSBK Saturday for Alex Lowes

Alex Lowes enjoyed a “fantastic” Superpole as part of a “positive” Saturday for himself and Bimota at the Misano WorldSBK. It was the Emilia-Romagna Round of 2025 that saw Bimota on the front row for the first time in WorldSBK with the KB998 thanks to Axel Bassani, a result Lowes repeated this year with a different milestone as he became the first non-Ducati rider to qualify on the front row in Superpole this year.

Jun

13th

2026

10:47

Events, B2B Tag

WorldSBK and Misano World Circuit extend agreement until 2031

WorldSBK: The MOTUL FIM Superbike World Championship will continue racing at Misano World Circuit “Marco Simoncelli” until 2031, following a new agreement between WorldSBK and Santa Monica SpA. Announced during the 2026 Pirelli Emilia-Romagna Round, the extension confirms the long-term future of one of the Championship’s most established venues.

Jun

13th

2026

01:00

Watch "I wouldn't be happy with a P8 normally, but today I think I can smile about it"

Interview "I wouldn't be happy with a P8 normally, but today I think I can smile about it" - Oliveira on comeback race The #88 made his return to WorldSBK action at Misano and secured

Jun

12th

2026

01:00

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Brembo To Become Sole Brake Supplier to WorldSBK In 2027 And Introduce Ceramic Brakes

Leading Italian equipment manufacturer Brembo is to become the official supplier of brakes to the WorldSBK class in 2027, formalizing a situation which exists in practice, as pretty much all of the WorldSBK teams already use Brembo brakes.

Jun

12th

2026

01:00

Watch FREE HIGHLIGHTS: Home hero on top, riders close behind as WorldSBK hits Misano

Highlights FREE HIGHLIGHTS: Home hero on top, riders close behind as WorldSBK hits Misano Catch up on all the action from the opening day of the 2026 Pirelli Emilia-Romagna Round

Jun

12th

2026

01:00

Watch "200 races is not an easy goal to achieve... I'm proud"

Interview "200 races is not an easy goal to achieve...

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