Sportian

https://www.sportian.com/
https://www.linkedin.com/company/sportian/

Sportian, previously known as LaLiga Tech and LALIGA GROUP INTERNATIONAL, is a privately owned Spanish technology company founded in 2014. Employing approximately 260 people, it specializes in developing conferencing, e-commerce, and customer journey technologies primarily for the sports industry. Its services encompass OTT streaming, league and team management systems, data management, and security solutions. Sportian serves as the internal technology provider for LaLiga, the Spanish football league, while also offering its services to external clients. In 2023, the company's revenue was below $100 million. Globant and LaLiga are listed as parent companies.

2023 Revenue

Founded

2014

Headcount

252

Headquarters

Spain

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Privately Owned

Deployments

News Summary:

Sportian, Globant's sports division, partnered with Lega Serie A on August 26th, 2025, to combat online sports piracy using AI-powered tools. The partnership's first-year results showed significant progress in protecting content against global piracy. Separately, Sportian also partnered with the Saudi Pro League (SPL) on May 12th, 2025, to implement a Competition Management Solution. This digital ecosystem uses AI and data analysis to streamline tasks, reduce human error, and allow competition staff to focus on innovation. Reports indicate that 59% of people in the United Kingdom reported watching pirated material during the first quarter of 2025.

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Sportian offers 8 products in the enterprise tech, ad tech and services, media tech and connectivity and cloud industries. Sportian's product portfolio comprises of video business systems, enterprise cloud, conferencing, ecommerce and customer journey technology, marketer and agency technology, content security, sports tech and ad measurement and verification.

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Sportian's revenues were less than $100M in 2023. Caretta Research has split Sportian's revenue into 8 different product categories, the largest of which is customer journey mapping and orchestration. For full access to Sportian's revenue breakdown subscribe to Caretta Portal.

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Jan

13th

2026

07:37

Emerging Tech, B2B Tag

Better Engagement and Sponsor ROI

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Sportian

Jan

8th

2026

08:09

AI agents and computational thinking: the new working paradigm at LALIGA

Following the announcement of the plan and the agreement with Globant, the organisation is now presenting the results of the pilot project developed during the 2024/25 season, whose data confirmed the real impact of AI adoption on operational efficiency, improved work quality and increased employee confidence, and motivated the design of the organisational transformation plan.

Laliga

Jan

6th

2026

07:55

B2B Tag

Real Valladolid Digital Fan Enagement Case Study

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Sportian

Jan

6th

2026

07:55

B2B Tag

Tomateros de Culiacan Case Study

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Sportian

Jan

6th

2026

07:55

Lega Serie A Piracy Protection Case Study

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Sportian

Dec

30th

2025

07:42

B2B Tag

Streaming and Fan Engagement

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Sportian

Dec

30th

2025

07:42

B2B Tag

LALIGA Data & AI Case Study

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Sportian

Dec

30th

2025

07:42

B2B Tag

LALIGA Competition Management Case Study

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Sportian

Dec

19th

2025

18:30

Euroleague, Sportian unite against pirates

The European basketball organiser announced this week the partnership to combat piracy through artificial intelligence solutions that will detect and remove illegal broadcasts on IPTV, the web and apps, strengthening its international audiovisual offering. The collaboration with Sportian involves the adoption of Piracy Guard services, a technology developed from LALIGA's experience, enabling Euroleague Basketball to automatically detect, report and remove illegal retransmissions of its competitions across multiple digital environments.

Inside The Games

Dec

17th

2025

02:16

Euroleague Basketball Appoint Sportian to Combat Global Piracy with AI-Powered Solutions

Euroleague Basketball has announced a new collaboration with the anti-piracy affiliate of Sportian to protect its competitions against piracy and boost the integrity of its international broadcast offering. Using Piracy Guard services, based on technology from LALIGA, Euroleague Basketball will be able to automatically detect, report and remove illegal broadcasts across IPTV, web, and mobile app platforms.

iSportConnect

Dec

16th

2025

03:35

Emerging Tech

Euroleague Basketball Appoint Sportian to Combat Global Piracy with AI-Powered Solutions

Euroleague Basketball today announced a new collaboration with the anti-piracy affiliate of Sportian to protect its competitions against piracy and boost the integrity of its international broadcast offering. The new collaboration with Sportian’s anti-piracy affiliate will introduce automated detection and takedown of illegal content, supporting Euroleague Basketball broadcasters, fans, and the wider sports economy.

Euroleague Basketball

Dec

9th

2025

19:09

Emerging Tech

The Digital Wallet Era: Why Tickets, Payments, and Loyalty will converge into a single Fan App

Modern fans arrive at the stadium with the same expectations they bring to any public space (airports, malls, cinemas) where digital experiences just work. They assume secure access, paperless tickets, and personalized offers that recognize who and where they are will be available, as this is already standard in their daily lives everywhere else.

Globant

Sportian's customers primarily consist of government Administration and telecoms companies. Examples of Sportian's customers include Tigo, Spanish Ministry of Culture and Sports and Indecopi.

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Analysis

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Sportian

2023 Revenue

Founded

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Headquarters

Primary Segment

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News Summary:

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