Sportian

https://www.sportian.com/
https://www.linkedin.com/company/sportian/

Sportian, also known as LALIGA GROUP INTERNATIONAL, La Liga Tech, and laliga tech, is a privately owned company headquartered in Spain, with Globant and LaLiga as its parent companies. Founded in 2014, the company employs approximately 260 individuals and reported $81.6M in revenue as of 2024, functioning as a tier 1 media tech buyer. Sportian specializes in conferencing, ecommerce, and customer journey technology, operating as a Spanish technology provider focused on sports-related capabilities including OTT streaming, league and team management, data, and security. It serves as the in-house technology provider for Spain's football league operator LaLiga, in addition to acting as an independent supplier.

2024 Revenue

Founded

2014

Headcount

252

Headquarters

Spain

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Privately Owned

Deployments

News Summary:

N/A

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Sportian offers 8 products in the connectivity and cloud, ad tech and services, enterprise tech and media tech industries. Sportian's product portfolio comprises of content security, sports tech, video business systems, ad measurement and verification, marketer and agency technology, enterprise cloud and conferencing, ecommerce and customer journey technology.

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Sportian's revenues were less than $100M in 2024. Caretta Research has split Sportian's revenue into 8 different product categories, the largest of which is customer journey mapping and orchestration. For full access to Sportian's revenue breakdown subscribe to Caretta Portal.

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Feb

3rd

2026

07:36

B2B Tag

Real Betis Smart Venue Case Study

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Sportian

Feb

3rd

2026

07:36

B2B Tag

Atresmedia Case Study

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Sportian

Jan

13th

2026

07:37

Emerging Tech, B2B Tag

Better Engagement and Sponsor ROI

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Sportian

Jan

8th

2026

08:09

AI agents and computational thinking: the new working paradigm at LALIGA

Following the announcement of the plan and the agreement with Globant, the organisation is now presenting the results of the pilot project developed during the 2024/25 season, whose data confirmed the real impact of AI adoption on operational efficiency, improved work quality and increased employee confidence, and motivated the design of the organisational transformation plan.

Laliga

Jan

6th

2026

07:55

B2B Tag

Real Valladolid Digital Fan Enagement Case Study

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Sportian

Jan

6th

2026

07:55

B2B Tag

Tomateros de Culiacan Case Study

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Sportian

Jan

6th

2026

07:55

Lega Serie A Piracy Protection Case Study

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Sportian

Dec

30th

2025

07:42

B2B Tag

Streaming and Fan Engagement

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Sportian

Dec

30th

2025

07:42

B2B Tag

LALIGA Data & AI Case Study

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Sportian

Dec

30th

2025

07:42

B2B Tag

LALIGA Competition Management Case Study

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Sportian

Dec

19th

2025

18:30

Euroleague, Sportian unite against pirates

The European basketball organiser announced this week the partnership to combat piracy through artificial intelligence solutions that will detect and remove illegal broadcasts on IPTV, the web and apps, strengthening its international audiovisual offering. The collaboration with Sportian involves the adoption of Piracy Guard services, a technology developed from LALIGA's experience, enabling Euroleague Basketball to automatically detect, report and remove illegal retransmissions of its competitions across multiple digital environments.

Inside The Games

Dec

17th

2025

02:16

Euroleague Basketball Appoint Sportian to Combat Global Piracy with AI-Powered Solutions

Euroleague Basketball has announced a new collaboration with the anti-piracy affiliate of Sportian to protect its competitions against piracy and boost the integrity of its international broadcast offering. Using Piracy Guard services, based on technology from LALIGA, Euroleague Basketball will be able to automatically detect, report and remove illegal broadcasts across IPTV, web, and mobile app platforms.

iSportConnect

Sportian's customers primarily consist of government Administration and telecoms companies. Examples of Sportian's customers include Spanish Ministry of Culture and Sports, Indecopi and Tigo. Sportian has suppliers like Media Excel.

Analysis

Data

Analysis

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Sportian

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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