VIX, a privately owned company headquartered in US with parent company TelevisaUnivision, was founded in 2022, employs approximately 340 individuals, operates in the Technology, Information, and Internet sector, and functions as a tier 1 media tech buyer. The company is a Spanish-language streaming service positioned as a digital centerpiece of the TelevisaUnivision ecosystem. Launched in its current unified form on March 31, 2022, and with operational centers in Miami, Florida, and Mexico City, the platform utilizes a Two-Tier business model designed to capture the entire spectrum of the Hispanic market. Its mission focuses on providing a culturally resonant, platform-agnostic experience through hosting over 300,000 hours of content, which includes original productions, live sports, and the historical libraries of both Televisa and Univision. By offering both a free, ad-supported tier (AVOD) and a premium subscription tier (SVOD), ViX serves as an engine for the group's digital transformation, migrating traditional linear television audiences into a data-driven streaming environment.
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