Vida is a privately owned, US-headquartered company and a subsidiary of Visual Data. Founded in 2022 with approximately 10 employees, the company specializes in content supply chain solutions. It reported $1.5M in revenue as of 2024. Functioning as a SaaS content operating system, Vida supports operations from clip sales and production collaboration to library management and connected platform distribution.
On January 21, 2025, Vida announced a strategic partnership with JB&A Distribution. On August 22, 2024, Seven.One Studios International implemented Connect2, Vida's self-service asset management application. Vida's Content OS platform integrated with BBC and Getty Images, impacting archive management and content monetization. Vida also announced that its Content OS is listed on the AWS Marketplace. Finally, Vida plans to showcase VIDA x AirFrame™ and Connect2 at the NAB Show 2025 in Las Vegas.
Vida's customers primarily consist of media and TV services, marketplaces and manufacturing companies. Examples of Vida's customers include BBC Studios, Mattel and Getty Images.
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