Privately Owned US-based Axle, also known as Axle.ai and Axle AI, was founded in 2012, employs approximately 30 individuals, and reported $3.0M in revenue as of 2024. Functioning as a tier 3 media tech buyer specializing in content supply chain solutions, the company's software connects with existing folder setups to enable remote file management and search. Axle provides a media asset management product for searching and distributing media assets. Its product portfolio additionally includes Adobe Creative Cloud integrations, AI speech search, workflow automation services, transcription services, and storage solution bundles through third-party integrations.
On April 16, 2026, Axle AI launched a high-performance on-premise digital asset management (DAM) software solution at NAB 2026, aimed at media organizations addressing increasing file sizes and rising cloud storage costs. The company also introduced a new panel for Avid Media Composer, enabling editors to search, preview, and import media directly from any Axle AI media asset management system through AI-driven semantic search and trainable tagging capabilities. These product announcements followed Axle AI's participation in the On-Prem ZONE at NAB 2026, where it teamed with a dozen vendors to highlight on-premises capabilities from April 19-22. Previously, on March 12, the AI-powered media asset management company announced Axle AI 2026, a major platform upgrade introducing a modernized technology stack, a redesigned administration experience, and new capabilities for managing, searching, and extending media workflows.
Axle's customers primarily consist of niche sports and live events companies. Examples of Axle's customers include Bleacher Report, Dutch National Opera & Ballet and Youngevity International.
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