Variety is a privately owned company headquartered in the US, founded in 1905, with approximately 660 employees, and functioning as a tier 1 media tech buyer. The company specializes in entertainment, offering news and analysis within the industry.

Revenue

Founded

1905

Headcount

651

Headquarters

US

Primary Segment

Entertainment

Ownership

Privately Owned

News Summary:

Variety's Entertainment Marketing Summit, held in Los Angeles on April 22, featured executives from companies including Fox, Netflix, Apple, and Warner Bros. discussing how AI compresses creative timelines, the baseline expectation of authenticity with fans, and the growing role of live experiences where brands treat audiences as distribution channels. Previously, on April 21, Variety Media LLC became central to a "California Privacy Showdown," a wave of privacy litigation affecting California businesses due to routine website technologies such as analytics tools and tracking pixels. Earlier in the month, on April 12, Variety, the children’s charity, received a new 17-seater "Sunshine Coach" minibus, donated by housebuilder Bellway as part of a new partnership, with Bellway CEO Jason Honeyman presenting the vehicle to Variety CEO Laurence Guinness. This followed Variety naming eight O’Melveny partners to its 2026 "Legal Impact Report" on April 8, recognizing them as top dealmakers and litigators in entertainment across both litigation and transactions groups. On the same day, Variety's 2026 Legal Impact Report also recognized Kendall Brill & Kelly LLP (KBK) Partners Philip M. Kelly, Richard B. Kendall, Nary Kim, and Patrick J. Somers as "Leading Lawyers" for their accomplishments in media and entertainment litigation over the past year.

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Variety offers products in the media and telecoms services industry. Variety's product portfolio comprises of search, social, and retail media.
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