U Sports is a privately owned entity headquartered in Canada. Founded in 1962, U Sports employs approximately 150 individuals and reported $43.3M in revenue as of 2023. It operates as a tier 3 media tech buyer. The organization functions as the national sport governing body of university sport in Canada, comprising the majority of degree-granting universities across the nation.
Canada made a strong impression at the FISU World University Cross Country Championships on March 14–15, securing a women’s team bronze medal and achieving two near-podium finishes in mixed relays at the Campus Folcara Cross Country Village. Previously, on March 4, U SPORTS extended its partnership with Lanctôt Sports, the Canadian distributor of Wilson Sporting Goods. This three-year agreement reaffirms Wilson as the Official Football of U SPORTS, a designation held since 1994, and its Official Basketball since 2009. Earlier, on March 2, U SPORTS announced the Victoria Vikes, recent winners of the Canada West conference, as the top seed for the 2026 Men’s Final 8 national basketball championship, which was scheduled to run from Friday to Sunday at the Jack Simpson Gym on the University of Calgary campus.
U Sports offers 2 products in the media and telecoms services and sports industries. U Sports's product portfolio comprises of media and TV services and contact sports.
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U Sports's revenues were less than $50M in 2023. Caretta Research has split U Sports's revenue into 2 different product categories, the largest of which is american football. For full access to U Sports's revenue breakdown subscribe to Caretta Portal.
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U Sports sells broadcasting rights of its american football competitions to 4 companies globally, covering 2 countries. U Sports's rights holders include CBC/SRC.
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