U Sports is a Privately Owned entity headquartered in Canada. Founded in 1962, it employs approximately 150 individuals. The organization functions as the national sport governing body of university sport in Canada, encompassing a wide range of athletic activities including contact sports, and comprises the majority of degree-granting universities in the country.
U SPORTS and PrestoSports renewed their long-standing partnership on September 17, 2026, extending PrestoSports’ role as the technology platform for U SPORTS’ national digital presence. Previously, on September 15, U SPORTS announced the University of Ottawa, the University of Alberta, and the University of Calgary as hosts for the 2027 women’s rugby and soccer national championships, with the University of Ottawa staging the 2027 U SPORTS Women’s Rugby Championship. Earlier, on August 4, Rowing Canada Aviron, in conjunction with U SPORTS, named the athletes selected for the 2026 FISU World University Championships, held August 13-15 in London, Ontario. This followed the June 15 announcement that Homewood Health Centre would serve as the Presenting Partner for the 2026 U SPORTS Women’s Rugby Championship, scheduled for November 4-8 at Alumni Stadium in Guelph. In early June, former University of the Fraser Valley president Dr. Joanne MacLean received the Austin-Matthews Award from U SPORTS, recognizing her outstanding leadership and lifelong contributions to Canadian university sport.
U Sports offers 2 products in the sports and media and telecoms services industries. U Sports's product portfolio comprises of contact sports and search, social, and retail media.
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U Sports sells broadcasting rights of its american football competitions to 4 companies globally, covering 2 countries. U Sports's rights holders include CBC/SRC.
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