U Sports

http://www.usports.ca
https://www.linkedin.com/company/usportsca/

U Sports is a privately owned entity headquartered in Canada. Founded in 1962, U Sports employs approximately 150 individuals and reported $43.3M in revenue as of 2023. It operates as a tier 3 media tech buyer. The organization functions as the national sport governing body of university sport in Canada, comprising the majority of degree-granting universities across the nation.

Revenue

Founded

1962

Headcount

329

Headquarters

Canada

Primary Segment

Contact sports

Ownership

Privately Owned

News Summary:

On June 16, 2026, U SPORTS announced Homewood Health as the Presenting Partner for the 2026 U SPORTS Women’s Rugby Championship, scheduled for November 4-8, 2026, at Alumni Stadium in Guelph, Ontario, hosted by the University of Guelph. Earlier, on June 4, Dr. Joanne MacLean, former University of the Fraser Valley (UFV) president, received the Austin-Matthews Award from U SPORTS, recognizing her outstanding leadership and lifelong contributions to Canadian university sport. This follows a live stream of the Mitchell Awards provided on May 20, in collaboration with Kelly Brothers Productions and iSi Live. Previously, on April 12, U SPORTS announced the full rosters and coaching staffs for the 2026 East-West Bowl, which took place on May 9 at the University of Waterloo. This event showcased the top 107 Canadian university football players eligible for the 2027 CFL Draft to coaches, general managers, and personnel from the Canadian Football League.

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U Sports offers 2 products in the media and telecoms services and sports industries. U Sports's product portfolio comprises of contact sports and search, social, and retail media.

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U Sports's revenues were less than $50M in 2024. Caretta Research has split U Sports's revenue into 2 different product categories, the largest of which is american football. For full access to U Sports's revenue breakdown subscribe to Caretta Portal.

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Jun

16th

2026

15:42

Events, B2B Tag

Homewood Health Centre named Presenting Partner of the 2026 U SPORTS Women’s Rugby Championship

June 15, 2026 – U SPORTS today announced Homewood Health as the Presenting Partner of the 2026 U SPORTS Women’s Rugby Championship, set for November 4-8, 2026 at Alumni Stadium in Guelph, Ont., and hosted by the University of Guelph.

SIRC

Jun

4th

2026

01:00

Awards and Recognitions, B2B Tag

Former UFV president Joanne MacLean receives national U SPORTS honour

Abbotsford, BC, June 04, 2026 (GLOBE NEWSWIRE) -- Former UFV president Joanne MacLean receives national U SPORTS honour Former University of the Fraser Valley (UFV) president Dr. Joanne MacLean has received the Austin-Matthews Award from U SPORTS , recognizing her outstanding leadership and lifelong contributions to Canadian university sport.

Globe Newswire

May

20th

2026

01:00

Events, B2B Tag

Watch the Mitchell Awards - Wednesday 8 pm ET/5 pm PT

U SPORTS, in collaboration with Kelly Brothers Productions and streaming partner iSi Live, is pleased to provide a live stream of the event. The stream begins at 8 pm ET / 6 pm MT on May 20th.

Usports

Apr

12th

2026

19:08

Events, B2B Tag

Rosters and coaching staffs announced for 2026 East-West Bowl

April 10, 2026 WATERLOO, Ont. – The full rosters and coaching staffs have been announced for the 2026 U SPORTS East-West Bowl, taking place at the University of Waterloo on Saturday, May 9. The event features the top 107 Canadian university football players eligible for the 2027 CFL Draft as they look to showcase their skills to coaches, general managers, and personnel from the Canadian Football League.

SIRC

Apr

9th

2026

18:30

Events, B2B Tag

Rosters and coaching staffs announced for 2026 East-West Bowl

WATERLOO, Ont. - The full rosters and coaching staffs have been announced for the 2026 U SPORTS East-West Bowl, taking place at the University of Waterloo on Saturday, May 9. The event features the top 107 Canadian university football players eligible for the 2027 CFL Draft as they look to showcase their skills to coaches, general managers, and personnel from the Canadian Football League.

Usports

Mar

15th

2026

18:30

B2B Tag

Canada posts strong return at FISU World University Cross Country Championships

Canada made a strong impression in its return to the FISU World University Cross Country Championships, highlighted by a women’s team bronze medal and a pair of near-podium finishes in the mixed relays during competition held March 14–15 at the Campus Folcara Cross Country Village.

Usports

Mar

4th

2026

18:21

Partnerships and Alliances, Football, B2B Tag

U SPORTS extends long-standing partnership with Wilson as official basketball and football; Lanctôt Sports named exclusive Canadian distributor

U SPORTS announced today a three-year partnership with Lanctôt Sports, the Canadian distributor of Wilson Sporting Goods and Team Sports categories. This reaffirms Wilson as the Official Football of U SPORTS — a distinction it has held since 1994 — and the Official Basketball since 2009.

SIRC

Mar

3rd

2026

18:30

Partnerships and Alliances, Football, B2B Tag

U SPORTS extends long-standing partnership with Wilson as official basketball and football; Lanctôt Sports named exclusive Canadian distributor

Usports

Mar

2nd

2026

00:06

B2B Tag

Victoria takes the top seed for the third time in four years, Bishop’s named wildcard

The Victoria Vikes, who won the Canada West conference on Friday, will be the top seed going into this week’s 2026 U SPORTS Men’s Final 8, presented by Student Housing Calgary. U SPORTS announced the seeding on Sunday for the 2026 national men’s basketball championship, which runs from Friday to Sunday at the Jack Simpson Gym on the campus of the University of Calgary.

SIRC

Feb

28th

2026

18:30

B2B Tag

Victoria takes the top seed for the third time in four years, Bishop’s named wildcard

Usports

Feb

5th

2026

18:30

Partnerships and Alliances, B2B Tag

U SPORTS announces Sun Life as title partner of 2026 Women’s Final 8 at Université Laval; Michelob, Hilton Québec join as presenting partners

U SPORTS announced today Sun Life as a title partner of the 2026 U SPORTS Women’s Basketball Final 8, hosted by Université Laval, with Michelob and Hilton Québec joining the championship as presenting partner. These partnerships reflect the continued growth and commercial momentum of the Women’s Final 8, one of the premier events on the U SPORTS calendar.

Usports

Jan

28th

2026

10:38

Partnerships and Alliances, B2B Tag

New U SPORTS partnership targets student-athlete financial stress

For student-athletes, success is often measured in wins, grades and championships. But when years of focus are poured into sport and school, practical skills like financial literacy can get left behind. That reality is at the heart of a new national partnership between U SPORTS and Fig Financial.

The Charlatan Canada

U Sports sells broadcasting rights of its american football competitions to 4 companies globally, covering 2 countries. U Sports's rights holders include CBC/SRC.