True North Sports + Entertainment is a privately owned company headquartered in Canada, employing approximately 310 individuals, and is a tier 1 media tech buyer. The company's operations encompass spectator sports, specifically through its ownership and operation of the Canada Life Centre in downtown Winnipeg and the National Hockey League's Winnipeg Jets, as well as the Jets' minor league affiliate, the American Hockey League's Manitoba Moose.
On September 17, 2026, Corus Entertainment renewed its multi-year exclusive radio broadcast partnership with the Winnipeg Jets through 680 CJOB, collaborating with True North Sports + Entertainment to provide NHL coverage for an additional three years. This follows the October 30, 2025 announcement where True North Sports + Entertainment and TSN confirmed a new multi-year rights extension, securing long-term exclusive access to regional Winnipeg Jets games. The agreement ensures that regional Winnipeg Jets matchups continue to be available to viewers in the team’s designated broadcast region, including Manitoba, Saskatchewan, Nunavut, the Northwest Territories, and parts of Northwestern Ontario, and are also accessible via TSN’s digital platforms.
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True North Sports + Entertainment offers 2 products in the sports and media and telecoms services industries. True North Sports + Entertainment's product portfolio comprises of hockey and search, social, and retail media.
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