TrackMan is a privately owned company headquartered in Denmark, founded in 2003. Employing approximately 550 individuals, the company reported $335.0M in revenue as of 2025. TrackMan specializes in providing products for spectator sports, specifically offering solutions to professional and amateur athletes across a broad spectrum of sports including golf, baseball, tennis, hammer throw, and shot put. The company's operations are centered around its proprietary, radar-based technology, which is utilized for performance analysis and statistics.
On July 6, 2026, Trackman detailed its new Performance Center within Trackman Performance Studio (TPS), designed to offer enhanced feedback for golfers during practice. The company also outlined the differences between its Trackman iO Home and Home Complete systems, noting that the former provides access to approximately 70 courses while the latter includes a library of over 550 courses. Previously, on May 22, 2026, Trackman partnered with the U.S. National Development Program (USNDP), granting its athletes and coaches year-round access to Trackman technology for remote skills and practice testing, along with on-site support at national and state junior team camps. This followed the May 5, 2026, introduction of 3D Motion Analysis in TPS 10.3, integrating markerless 3D swing biomechanics analysis for full-body tracking into the platform.