TrackMan is a privately owned company headquartered in Denmark, founded in 2003. Employing approximately 550 individuals, the company reported $335.0M in revenue as of 2025. TrackMan specializes in providing products for spectator sports, specifically offering solutions to professional and amateur athletes across a broad spectrum of sports including golf, baseball, tennis, hammer throw, and shot put. The company's operations are centered around its proprietary, radar-based technology, which is utilized for performance analysis and statistics.
On September 17, 2026, golf instructor Dan Grieve detailed how he utilizes Trackman to enhance short game technique, analyzing key metrics such as attack angle, spin rate, launch angle, and land angle to foster more purposeful practice. Previously, on September 10, Trackman clarified its integration of radar and cameras to achieve superior indoor accuracy, dispelling common assumptions about the distinct advantages of camera systems indoors. On August 21, professional golfer Rory McIlroy described using Trackman to refine his "feels" during play, while a maintenance guide for the Trackman iO unit recommended daily reboots and periodic lens inspections for optimal performance. Earlier, on August 3, the "Virtual Fan Swing" competition launched, designed to connect amateur golfers with DP World Tour players through a closest-to-the-pin challenge.
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