Tracab, a privately owned company headquartered in Sweden, was founded in 2005. With approximately 90 employees, the company, a subsidiary of EA Sports, reported $7.0M in revenue as of 2024. Specializing in sports technology, Tracab provides real-time digital sports data and converts this data into content products for sports fans, utilizing image processing technology.
On February 3, 2025, Electronic Arts announced an agreement to acquire Tracab Technologies, a sports optical tracking and analysis solutions firm. The acquisition will aid EA Sports in improving lifelike animation and game simulations using AI, machine learning, and real-time data. The terms of the acquisition were not disclosed. This acquisition follows EA Sports' ongoing investment in tools, technology, and capabilities to enhance the authenticity and immersion of its games.
Tracab offers 3 products in the media tech industry. Tracab's product portfolio comprises of sports tech.
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Tracab's revenues were less than $10M in 2024. Caretta Research has split Tracab's revenue into 2 different product categories, the largest of which is performance and coaching tech. For full access to Tracab's revenue breakdown subscribe to Caretta Portal.
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Tracab's customers primarily consist of spectator Sports and content rights companies. Examples of Tracab's customers include FIFA, Chelsea Football Club and Univision.
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