Tracab, privately owned and headquartered in Sweden, was founded in 2005. With approximately 90 employees, the company reported $7.0M in revenue as of 2024. A subsidiary of EA Sports, Tracab specializes in sports technology, providing real-time digital sports data and utilizing image processing technology to convert this data into content products for sports fans.
On February 3, 2025, Electronic Arts announced an agreement to acquire Tracab Technologies, a sports optical tracking and analysis solutions firm. The acquisition will aid EA Sports in improving lifelike animation and game simulations using AI, machine learning, and real-time data. The terms of the acquisition were not disclosed. This acquisition follows EA Sports' ongoing investment in tools, technology, and capabilities to enhance the authenticity and immersion of its games.
Tracab's customers primarily consist of content rights and spectator Sports companies. Examples of Tracab's customers include Chelsea Football Club, FIFA and Univision.
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