The Pokémon Company International, a privately owned entity headquartered in the US, established in 1996, operates with approximately 1350 employees and functions as a tier 1 media tech buyer. The company focuses on media and TV services, managing the Pokémon property outside of Asia as a subsidiary of The Pokémon Company in Japan. Its responsibilities include brand management, licensing, marketing, overseeing the Pokémon Trading Card Game, the animated TV series, home entertainment distribution, and managing the official Pokémon website.
The Pokémon Company International launched the Sparkly Friends plush collection at the Pokémon Center on March 19, 2026, featuring four Pokémon—Vaporeon, Corsola, Milotic, and Lumineon—with glittery details. Previously, on March 18, the company outlined strategies for the Pokémon Trading Card Game Live's in-game Battle Pass, tied to the Mega Evolution—Perfect Order expansion, which enables players to earn experience and unlock new tiers until the subsequent expansion's release. On March 16, it announced Pokémon GO's 2026 Bug Out event, running from March 17 to March 23 local time, highlighting Bug-type Pokémon. This follows the March 15 announcement that Mid-Year Celebration events would return to Play! Pokémon Stores from June 15 to August 16, 2026, offering new prizes. Earlier, on March 12, the company showcased the Mega Evolution—Perfect Order expansion for the Pokémon Trading Card Game, emphasizing Mega Evolution Pokémon ex, including Meowth ex and Mega Zygarde ex, designed to aid in defending Lumiose.
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The Pokemon Company International offers products in the media and telecoms services industry. The Pokemon Company International's product portfolio comprises of media and TV services.
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