TDC Brands, also known as Nuuday, is a privately owned company headquartered in Denmark. Founded in 2019, it employs approximately 3010 individuals and reported $2.2B in revenue as of 2025. Operating as a subsidiary of TDC Group, the company specializes in telecoms, functioning as the customer-facing division that manages a portfolio of consumer and business communication brands in Denmark. While its sister company, TDC NET, owns and operates the physical network infrastructure including fiber, 5G, and coax, TDC Brands/Nuuday focuses on providing digital experiences, connectivity services, and entertainment directly to end-users. Its subsidiaries include Eesy, Fullrate, Hiper, Relatel, Telmore, and YouSee.
TDC Brands recently implemented an Information Hub to convert traditional reporting, such as PDFs, PowerPoints, and Excel sheets, into dynamic reporting, primarily utilizing Microsoft Power BI, for its brands including YouSee and Telmore, making access easier for the organization. This followed its official name change on April 10, 2026, when Danish operator Nuuday rebranded itself as TDC Brands, re-embracing the familiar parent company name that it had phased out in 2019. The earlier 2019 split by TDC Group created Nuuday for services and TDC Net for infrastructure activities. CEO Christian Thrane affirmed that the name change would not involve any reorganisation. Previously, on December 5, 2025, Nuuday announced the closure of its 118 number inquiry service after call volumes significantly dropped from approximately 18.5 million in 2006 to around 200,000.
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