Sunrise, a privately owned company headquartered in Switzerland, with Liberty Global as its parent company, was formed in 2021 by the merger of Sunrise Communications and UPC Schweiz, and employs approximately 3650 individuals. It operates primarily in telecoms, functioning as a tier 1 media tech buyer. The company provides mobile, Internet, TV, and fixed network services for private and business customers.
On July 9, 2026, Swisscom and Sunrise, Switzerland’s two largest telecom providers, established a fraud risk consortium to exchange real-time intelligence on fraudulent events, aiming to protect customers and their digital ecosystem. This initiative addresses international regulatory demands for stronger fraud prevention across digital channels, noting that over one in 20 digital interactions were confirmed fraud attacks in 2025. Supported by LexisNexis Risk Solutions and known as the LexisNexis Risk Intelligence Consortium, the consortium allows members to share digital risk signals to detect and prevent fraud and financial crimes, and to assess credit application risk, utilizing real-time feedback as an early warning system. Previously, on June 26, 2026, Sunrise executives, along with Swisscom and Salt, indicated that Swiss telecoms operators plan to integrate satellite networks, such as Starlink, to complement existing mobile and fixed networks, rather than replacing terrestrial infrastructure in the near future.
Sunrise offers 6 products in the media and telecoms services industry. Sunrise's product portfolio comprises of telecoms, consumer electronics and media and TV services.
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