Sunrise, a privately owned company headquartered in Switzerland, with Liberty Global as its parent company, was formed in 2021 by the merger of Sunrise Communications and UPC Schweiz, and employs approximately 3650 individuals. It operates primarily in telecoms, functioning as a tier 1 media tech buyer. The company provides mobile, Internet, TV, and fixed network services for private and business customers.
Sunrise recently advised users against interacting with SILV, a tokenized silver asset issued by Dominion_Market, following an attack that compromised Dominion's treasury wallet, causing SILV's value to drop by 74% on September 11, 2026. This warning came shortly after Sunrise expanded its offerings on September 10, adding 20 new tokenized stocks to the Solana blockchain via Backpack Securities. Earlier, on September 8, Sunrise officially listed the $PEAQ token on the Solana network, which was bridged via LayerZero from the peaq network, providing immediate liquidity and tradability across supported wallets and exchanges.
Sunrise offers 6 products in the media and telecoms services industry. Sunrise's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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