Stuff is a privately owned company headquartered in New Zealand. Founded in 2000, the company operates with approximately 800 employees and functions as a tier 1 media tech buyer focusing on online audio and video media. The company specializes in independent journalism and organizes large events in New Zealand.

Revenue

Founded

2000

Headcount

794

Headquarters

New Zealand

Primary Segment

Online Audio and Video Media

Ownership

Privately Owned

News Summary:

On September 10, 2026, Andrew McFarlane, a senior account director in Stuff Limited’s advertising department, received an award exceeding $55,000 for unjustified dismissal during a company restructure announced in April of the previous year. Previously, on September 8, Joanna Norris, who served as managing director of Stuff's masthead publishing unit responsible for papers like The Press and The Post, was appointed as the new executive editor of news at TVNZ, succeeding Phil O'Sullivan. Earlier, on August 28, Stuff confirmed substantial changes within its digital newsroom, resulting in the loss of multiple reporting and editing roles; the E tū union indicated Stuff Digital was proposing to reduce its editorial workforce by 10 positions, from 75 to 65. This followed Stuff's unsuccessful attempt to acquire radio firm MediaWorks, a development reported on August 6 by The Capital Brief business website. On July 22, Stuff’s owner and chief executive addressed competitors’ earlier media reports concerning potential job losses, which were based on leaked company emails, stating in a leaked email that such reporting "may ... have unsettled a wider group of people unnecessarily."

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Stuff offers products in the media and telecoms services industry. Stuff's product portfolio comprises of media and TV services.
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Examples of Stuff's suppliers include Brightcove, Accedo and Leyra.

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