Stuff is a Privately Owned company headquartered in New Zealand. Founded in 2000, it employs approximately 800 individuals. This tier 1 media tech buyer specializes in Online Audio and Video Media. The company operates as a New Zealand-owned media organisation producing journalism, and it also runs some of NZ’s largest events.

Revenue

Founded

2000

Headcount

794

Headquarters

New Zealand

Primary Segment

Online Audio and Video Media

Ownership

Privately Owned

News Summary:

The AUT Trust in Media survey, released on April 21, 2026, indicated that many New Zealanders on the political right distrust several media outlets, including Stuff, Radio NZ, TVNZ, The Spinoff, and Three News. This follows concerns raised on January 4, 2026, by a cybersecurity expert regarding the data breach of Stuff-owned platform Neighbourly, warning that affected individuals could be targeted online. Neighbourly confirmed the January 1 breach, which saw names, email addresses, private messages, posts, and GPS co-ordinates stolen. Earlier, on January 3, 2026, reports confirmed that private information from Neighbourly users, including posts and direct messages, was available for sale on the dark web after the community website was shut down on New Year's Day due to a cyber hack. In June 2025, a Kiwi-designed AI tool won a 'Best Use of AI' prize at the global International News Media Association awards on June 9, beating competitors from Sweden, the United States, and India. Judges praised the tool for its benefits to democracy, journalism, and media users. Previously, on June 4, 2025, Stuff Group appointed Nigel Tutt as the new Managing Director of Stuff Digital Ltd, two days after announcing a partnership with Trade Me. Owner and Publisher Sinead Boucher noted Tutt's return to the company, where he previously led a period of significant growth in the digital business over a decade prior.

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Stuff offers products in the media and telecoms services industry. Stuff's product portfolio comprises of media and TV services.
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Examples of Stuff's suppliers include Accedo, Leyra and Brightcove.

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