News Summary:
On September 16, 2026, Stadium, which powers Snackmagic and Swagmagic, acquired Confetti, a live-experiences platform serving over 11,000 organizations for virtual and hybrid team events, expanding Stadium's Global Engagement Infrastructure (GEI) with live experiences. Previously, on April 28, 2026, Stadium implemented a new Product Information Management (PIM) solution, managing its product information through a hybrid collaboration model that included internal consultants and Avensia's expertise. Earlier, on March 26, 2026, Stadium opened its first store built around a new retail concept in Täby, Sweden, as part of an effort to reinvent its physical presence across the Nordic sporting goods market. This followed Stadium adding director and photographer Michael Clarke to its roster for U.S. commercial representation on February 24, 2026, marking his first signing with a production company.
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