Sport 24, a privately owned company headquartered in the United Kingdom, operates as a subsidiary of IMG. Founded in 2012 and employing approximately 10 individuals, the company functions as a tier 1 media tech buyer. It specializes in media and TV services, specifically producing and distributing a 24/7 live sports channel exclusively for the in-flight and in-ship markets.
On September 5, 2026, Delta partnered with Sport 24, the live sports channel operated by IMG for airlines and cruise lines, to introduce 24/7 live global sports streaming for international travelers. This new service will be available on personal devices via Delta Sync Wi-Fi across Delta's international network, covering routes to and from the United States. Previously, on August 7, 2025, IMG extended its agreement to broadcast Premier League football matches on its Sport 24 channel for the inflight and cruise markets for the next three seasons. This renewal ensures Sport 24 will continue to carry more than 270 live matches each season.
Sport 24 currently holds 10 broadcasting rights for sports competitions including horse racing, soccer | association football, basketball, tennis, rugby union, rugby league and motorsports.
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