Spectrum Reach

Spectrum Reach

https://www.spectrumreach.com
https://www.linkedin.com/company/spectrum-reach/

Spectrum Reach, a privately owned subsidiary of Charter Communications, is headquartered in the US. Founded in 2011, the company employs approximately 3150 individuals and reported $1.5B in revenue as of 2025, recognized as a tier 1 media tech buyer. Specializing in broadcast television and radio, the company functions as the advertising sales and multi-screen marketing division of Charter Communications. It operates as a specialized media agency, enabling businesses to reach audiences across the Spectrum ecosystem, encompassing traditional cable television, streaming TV, and digital media. Leveraging Charter's proprietary first-party data from over 30 million households, Spectrum Reach provides hyper-local and national targeting solutions that allow advertisers to place their messages alongside premium video content from more than 60 cable networks and 450 streaming publishers.

Revenue

Founded

2011

Headcount

3,106

Headquarters

United States

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

On June 12, 2026, Charter's Spectrum Reach ad sales unit announced a deal with Anoki AI, integrating Anoki's ContextIQ platform across its extensive streaming ad inventory. This agreement provides advertisers with enhanced control and transparency over where their ads appear on streaming television platforms, utilizing ContextIQ's ability to analyze the exact context of connected TV (CTV) moments. Earlier, similar reports on June 11 and June 10, 2026, also detailed this collaboration, consistently highlighting the integration of Anoki AI's technology for improved contextual intelligence in streaming advertising.

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Spectrum Reach offers 4 products in the media and telecoms services and ad tech and services industries. Spectrum Reach's product portfolio comprises of broadcast television and radio and advertising, marketing, media agencies.

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Spectrum Reach's revenues were over $1B in 2025. Caretta Research has split Spectrum Reach's revenue into 4 different product categories, the largest of which is local broadcaster advertising. For full access to Spectrum Reach's revenue breakdown subscribe to Caretta Portal.

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Jul

22nd

2026

12:02

Partnerships and Alliances, B2B Tag, Partnerships

Optimum NY Interconnect operations moving to Spectrum

Spectrum Reach Expands Operations in NY, Continuing to Represent Comcast and Optimum, and Providing Opportunities for Brands to Advertise in Nation's Top Media Market Key Takeaways: The move strengthens Spectrum Reach's ability to align operations and deliver enhanced multiscreen campaigns for advertisers seeking to reach consumers at scale in the New York market.

Jul

22nd

2026

00:23

B2B Tag, Marketing and Promotional Activities, Facility Expansion

SPECTRUM REACH ANNOUNCES EXPANSION TO INCLUDE NEW YORK INTERCONNECT

Spectrum Reach Expands Operations in NY, Continuing to Represent Comcast and Optimum, and Providing Opportunities for Brands to Advertise in Nation's Top Media Market Key Takeaways: The move strengthens Spectrum Reach's ability to align operations and deliver enhanced multiscreen campaigns for advertisers seeking to reach consumers at scale in the New York market.

Jul

17th

2026

06:30

Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

AI Advertising for National Brands

Check out Dan Callahan's article Why Advertising Is Still a Relationship Business in Adweek. Media fragmentation is only intensifying, and for advertisers trying to balance reach and efficiency in their planning, AI and machine learning have become indispensable.

Jul

15th

2026

06:30

Events, Big Data/Analytics, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Cannes 2026: Action Insights That Moved Advertising Conversations

Transcript: Rohan Chopra The videos. I'm done. I just actually as part of the magic. Here we go. Michael Guth Ready for full service. Jenn Donahue It was definitely action packed. Great. Great energy. And I think it's just all about connections.

Jun

12th

2026

13:21

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

Spectrum Reach Taps Anoki AI for Contextual Intelligence

NEW YORK and MOUNTAIN VIEW, Calif.—Charter's Spectrum Reach ad sales unit and Anoki AI have announced a deal that gives advertisers even better control and transparency over where their ads appear on streaming television platforms. As part of the agreement, Spectrum Reach has integrated Anoki's ContextIQ—a platform that analyzes the exact context of connected TV (CTV) moments—across its extensive streaming ad inventory.

Jun

11th

2026

01:00

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

Charter’s Spectrum Reach taps Anoki AI for contextual CTV ads

Spectrum Reach, the advertising sales arm of US cable giant Charter, has tapped ad tech outfit Anoki AI to give advertisers more control and transparency over where their ads appear on streaming platforms. Spectrum Reach has integrated Anoki’s ContextIQ, which analyses the context of connected TV moments across its streaming ad inventory.

Jun

10th

2026

08:45

Emerging Tech, Partnerships and Alliances, B2B Tag

Spectrum Reach enters collaboration with Anoki AI

Spectrum Reach and Anoki AI announced a collaboration that will give advertisers even better control and transparency over where their ads appear on streaming television platforms. Through the agreement, Spectrum Reach now has integrated Anoki’s ContextIQ – a platform that analyzes the exact context of connected TV moments – across its extensive streaming ad inventory.

Jun

10th

2026

07:25

Partnerships and Alliances, Emerging Tech, Big Data/Analytics, B2B Tag

Spectrum Reach integrates Anoki AI to further streaming ad transparency

Spectrum Reach has entered into a collaboration with Anoki AI that will give advertisers more visibility into where their commercials appear across streaming television inventory, the companies announced on Wednesday. Under the agreement, Spectrum Reach has integrated Anoki’s ContextIQ platform across its streaming advertising inventory.

Jun

10th

2026

01:00

Emerging Tech, Partnerships and Alliances, B2B Tag

Spectrum Reach's Anoki AI Team Up

Charter’s Spectrum Reach is partnering with Anoki AI to give advertisers better control and transparency over streaming ads.

May

26th

2026

01:00

2026 world cup audience sentiment

The 2026 World Cup is set to capture nationwide attention over the summer, giving brands the rare chance to connect with engaged audiences across the country. To help brands maximize on the tournament, our latest study explores the ins and outs of audience sentiment and viewership trends ahead of the first whistle.

Apr

27th

2026

06:59

New Offerings, Artificial Intelligence, B2B Tag

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem Magnite, the largest independent sell-side advertising company, announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers.

Apr

9th

2026

18:30

Understanding the Impressions Gap

A new Video Advertising Bureau (VAB) study, The Impression Gap, compares how Premium Video Platforms like Spectrum stack up against YouTube. By analyzing CTV viewership data from these different sources, VAB can showcase the strength of the impressions garnered and what that means for marketers.

Examples of Spectrum Reach's suppliers include Operative, Whip Media and Fortra.

Example Suppliers

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Analyst insight reports

Beyond the Bundle: Defining the future of digital experiences

Road to super-aggregation

Understanding personalisation and recommendation

Navigating radio automation and playout

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