Spectrum Reach, a privately owned subsidiary of Charter Communications, headquartered in the US, also operates subsidiaries including Bright House Networks. Founded in 2011, with approximately 3150 employees, the company reported $1.5B in revenue as of 2025, functioning as a tier 1 media tech buyer. It specializes in broadcast television and radio. As the advertising sales and multi-screen marketing division of Charter Communications, Spectrum Reach serves as a specialized media agency that enables businesses to reach audiences across the vast Spectrum ecosystem, covering traditional cable television, streaming TV, and digital media. Leveraging Charter's proprietary first-party data from over 30 million households, the company provides hyper-local and national targeting solutions that allow advertisers to place their messages alongside premium video content from 60+ cable networks and 450+ streaming publishers.

2025 Revenue

Founded

2011

Headcount

3,150

Headquarters

US

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

On January 8, 2026, Index Exchange Inc. announced new capabilities utilizing Gracenote to provide show-level transparency, brand suitability, and post-campaign reporting for advertisers. Spectrum Reach became an early media partner to adopt this solution, integrating premium streaming inventory with enriched contextual signals and program-level reporting. Index Exchange first detailed this supply-side ad platform (SSP) capability on January 6, 2026, describing it as delivering program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory.

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Spectrum Reach offers 4 products in the media and telecoms services and ad tech and services industries. Spectrum Reach's product portfolio comprises of advertising, marketing, media agencies and broadcast television and radio.
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Spectrum Reach's revenues were over $1B in 2025. Caretta Research has split Spectrum Reach's revenue into 4 different product categories, the largest of which is local broadcaster advertising. For full access to Spectrum Reach's revenue breakdown subscribe to Caretta Portal.
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Examples of Spectrum Reach's suppliers include Fortra, Whip Media and Operative.

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