Spectrum Reach

Spectrum Reach

https://www.spectrumreach.com
https://www.linkedin.com/company/spectrum-reach/

Spectrum Reach, a privately owned company and subsidiary of Charter Communications, is headquartered in the US. Founded in 2011, it operates with approximately 3,150 employees and includes Bright House Networks as a subsidiary, focusing its main product on broadcast television and radio. The company reported $1.5 billion in revenue as of 2025, qualifying it as a tier 1 media tech buyer. Functioning as the advertising sales and multi-screen marketing division of Charter Communications, Spectrum Reach serves as a specialized media agency that enables businesses to reach audiences across the Spectrum ecosystem, covering traditional cable television, streaming TV, and digital media. The company leverages Charter's proprietary first-party data from over 30 million households to provide hyper-local and national targeting solutions, allowing advertisers to place messages alongside video content from over 60 cable networks and 450 streaming publishers.

2025 Revenue

Founded

2011

Headcount

3,150

Headquarters

US

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

Spectrum Reach served as an activation partner in Magnite's recent expansion of AI capabilities, announced on April 27, 2026, which aims to enhance human decision-making for both media owners and buyers. This follows a Video Advertising Bureau (VAB) study published on April 9, 2026, titled "The Impression Gap," which analyzed CTV viewership data to compare premium video platforms, including Spectrum, against YouTube, showcasing the strength of impressions for marketers. Earlier, on March 25, 2026, Spectrum Reach partnered with DoubleVerify to advance program-level transparency and improve performance across streaming TV campaigns. Through this agreement, Spectrum Reach became the first participant in DoubleVerify’s Certified Transparent Streaming program, an initiative designed to provide advertisers with more granular visibility into where their ads run within streaming environments.

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Spectrum Reach offers 4 products in the ad tech and services and media and telecoms services industries. Spectrum Reach's product portfolio comprises of advertising, marketing, media agencies and broadcast television and radio.

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Spectrum Reach's revenues were over $1B in 2025. Caretta Research has split Spectrum Reach's revenue into 4 different product categories, the largest of which is local broadcaster advertising. For full access to Spectrum Reach's revenue breakdown subscribe to Caretta Portal.

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Apr

27th

2026

06:59

New Offerings, Artificial Intelligence, B2B Tag

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem Magnite, the largest independent sell-side advertising company, announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers.

Apr

9th

2026

18:30

Understanding the Impressions Gap

A new Video Advertising Bureau (VAB) study, The Impression Gap, compares how Premium Video Platforms like Spectrum stack up against YouTube. By analyzing CTV viewership data from these different sources, VAB can showcase the strength of the impressions garnered and what that means for marketers.

Mar

25th

2026

20:42

Partnerships and Alliances, Emerging Tech, B2B Tag

Charter Partnerships And Data Push Raise Questions On Valuation Gap

Advertisement United States / Media / NasdaqGS:CHTR Charter Partnerships And Data Push Raise Questions On Valuation Gap March 26, 2026 Charter Communications (NasdaqGS:CHTR) has partnered Spectrum Reach with DoubleVerify, making Spectrum Reach the first participant in DoubleVerify's Certified Transparent Streaming program.

Simply Wall Street

Mar

25th

2026

07:33

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

DoubleVerify (“DV”) the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.■

Associated Press

Mar

25th

2026

07:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance

DoubleVerify has struck a new partnership with Spectrum Reach aimed at improving transparency and performance measurement across streaming television campaigns, the companies said this week. As part of the agreement, Spectrum Reach becomes the first participant in DoubleVerify’s Certified Transparent Streaming program, an initiative designed to provide advertisers with more granular visibility into where their ads run within streaming environments.

Mar

24th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

NEW YORK, March 25, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.

Mar

24th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

NEW YORK, March 25, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.

Mar

24th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

DoubleVerify announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns. As part of the collaboration, Spectrum Reach has become the first partner to join DV?s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.

Jan

29th

2026

18:30

Emerging Tech, B2B Tag

Video Drives Outcomes for Automotive Dealers

Podcast Transcript Tara Rego 0:00 Identifying what's working and what's most impactful. How could you possibly know how to validate where your dollars are being spent? It doesn't matter if you spend $1,000 or $10,000 if you're not doing those things to understand, am I reaching the right audience in the right places you're gonna find that? Jason Harris 0:18 Can I be as a general theme for everything that I know me and Terry, gonna be talking about is speaking to that audience.

Jan

8th

2026

15:55

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

TORONTO—The independent supply-side ad platform Index Exchange Inc. has announced new capabilities using Gracenote that enables show-level transparency, brand suitability and post-campaign reporting for advertisers using its platform. Spectrum Reach is among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting, the platform said.

Jan

5th

2026

18:30

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

4 minute read January 2026 First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory. TORONTO, CA – January 6, 2026 – Index Exchange Inc .

PressReleasePoint

Dec

22nd

2025

18:30

Unlocking the Power of Data

You’ll learn: Why TV is a strong engagement driver for healthcare marketers. How healthcare advertisers can improve the effectiveness of their TV ad campaigns. How to reach the right patient audiences in a fragmented media landscape.

Examples of Spectrum Reach's suppliers include Whip Media, Fortra and Operative.

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