Spectrum Reach

Spectrum Reach

https://www.spectrumreach.com
https://www.linkedin.com/company/spectrum-reach/

Spectrum Reach, a privately owned subsidiary of Charter Communications, headquartered in the US, also operates subsidiaries including Bright House Networks. Founded in 2011, with approximately 3150 employees, the company reported $1.5B in revenue as of 2025, functioning as a tier 1 media tech buyer. It specializes in broadcast television and radio. As the advertising sales and multi-screen marketing division of Charter Communications, Spectrum Reach serves as a specialized media agency that enables businesses to reach audiences across the vast Spectrum ecosystem, covering traditional cable television, streaming TV, and digital media. Leveraging Charter's proprietary first-party data from over 30 million households, the company provides hyper-local and national targeting solutions that allow advertisers to place their messages alongside premium video content from 60+ cable networks and 450+ streaming publishers.

2025 Revenue

Founded

2011

Headcount

3,150

Headquarters

US

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

On January 8, 2026, Index Exchange Inc. announced new capabilities utilizing Gracenote to provide show-level transparency, brand suitability, and post-campaign reporting for advertisers. Spectrum Reach became an early media partner to adopt this solution, integrating premium streaming inventory with enriched contextual signals and program-level reporting. Index Exchange first detailed this supply-side ad platform (SSP) capability on January 6, 2026, describing it as delivering program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory.

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Spectrum Reach offers 4 products in the media and telecoms services and ad tech and services industries. Spectrum Reach's product portfolio comprises of advertising, marketing, media agencies and broadcast television and radio.

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Spectrum Reach's revenues were over $1B in 2025. Caretta Research has split Spectrum Reach's revenue into 4 different product categories, the largest of which is local broadcaster advertising. For full access to Spectrum Reach's revenue breakdown subscribe to Caretta Portal.

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Mar

25th

2026

20:42

Partnerships and Alliances, Emerging Tech, B2B Tag

Charter Partnerships And Data Push Raise Questions On Valuation Gap

Advertisement United States / Media / NasdaqGS:CHTR Charter Partnerships And Data Push Raise Questions On Valuation Gap March 26, 2026 Charter Communications (NasdaqGS:CHTR) has partnered Spectrum Reach with DoubleVerify, making Spectrum Reach the first participant in DoubleVerify's Certified Transparent Streaming program.

Simply Wall Street

Mar

25th

2026

07:33

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

DoubleVerify (“DV”) the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.■

Associated Press

Mar

25th

2026

07:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance

DoubleVerify has struck a new partnership with Spectrum Reach aimed at improving transparency and performance measurement across streaming television campaigns, the companies said this week. As part of the agreement, Spectrum Reach becomes the first participant in DoubleVerify’s Certified Transparent Streaming program, an initiative designed to provide advertisers with more granular visibility into where their ads run within streaming environments.

Mar

24th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

NEW YORK, March 25, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.

Mar

24th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

NEW YORK, March 25, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.

Mar

24th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV

DoubleVerify announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns. As part of the collaboration, Spectrum Reach has become the first partner to join DV?s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.

Jan

29th

2026

18:30

Emerging Tech, B2B Tag

Video Drives Outcomes for Automotive Dealers

Podcast Transcript Tara Rego 0:00 Identifying what's working and what's most impactful. How could you possibly know how to validate where your dollars are being spent? It doesn't matter if you spend $1,000 or $10,000 if you're not doing those things to understand, am I reaching the right audience in the right places you're gonna find that? Jason Harris 0:18 Can I be as a general theme for everything that I know me and Terry, gonna be talking about is speaking to that audience.

Jan

8th

2026

15:55

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

TORONTO—The independent supply-side ad platform Index Exchange Inc. has announced new capabilities using Gracenote that enables show-level transparency, brand suitability and post-campaign reporting for advertisers using its platform. Spectrum Reach is among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting, the platform said.

Jan

5th

2026

18:30

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

4 minute read January 2026 First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory. TORONTO, CA – January 6, 2026 – Index Exchange Inc .

PressReleasePoint

Dec

22nd

2025

18:30

Unlocking the Power of Data

You’ll learn: Why TV is a strong engagement driver for healthcare marketers. How healthcare advertisers can improve the effectiveness of their TV ad campaigns. How to reach the right patient audiences in a fragmented media landscape.

Dec

15th

2025

18:30

How to effectively utilize TV advertising for small business

Small business owners often don’t see TV advertising as a good fit for their needs or they assume it’s too expensive. Yet experts say it can help small businesses increase their brand awareness, build credibility and sell more products and services.

Dec

11th

2025

22:22

Top 9 Mass Communication Platforms to Reach Audiences 2025

Using Mass Communication Platforms regularly is one of the most effective ways to increase brand awareness and drive sales. Brands choose to expand across different touchpoints for a variety of reasons beyond awareness. Visibility increases trust, recognition, and also helps guide buyers through the funnel.

The Enterprise World

Examples of Spectrum Reach's suppliers include Fortra, Whip Media and Operative.

Example Suppliers

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Analyst insight reports

Road to super-aggregation

Sustainability in media technology: Understanding the state of sustainability practices

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