Snowplow

https://snowplow.io/
https://www.linkedin.com/company/snowplow/

Snowplow, a privately owned company headquartered in the UK, was founded in 2012 and has approximately 160 employees. It reported $15.3M in revenue as of 2024. Its main product is enterprise cloud. The company specializes in behavioural analytics and data management, serving industries such as broadcast and media, retail, travel, education, and SaaS.

2024 Revenue

Founded

2012

Headcount

151

Headquarters

Primary Segment

Enterprise cloud

Ownership

Privately Owned

Deployments

News Summary:

On March 17, 2026, Snowplow published a guide defining clickstream data, highlighting its utility in understanding online customer behavior by tracking interactions such as page views and abandoned shopping carts. This followed the company's launch on March 12, 2026, of a new solution accelerator for media publishers, enabling real-time editorial analytics through integration with ClickHouse to move beyond traditional historical reporting. Previously, on March 4, 2026, Snowplow issued a guide on "Agentic Analytics" for data leaders, addressing the performance challenges of AI-powered analytics agents. Earlier, on March 2, 2026, the company released a whitepaper on AI Agent & Bot Behavioral Intelligence, noting that AI agents constitute 20-50% of web traffic and create a visibility crisis by distorting metrics. The whitepaper explained how businesses can detect, analyze, and adapt to both human and AI agent traffic in real time. This built on a post published on February 19, 2026, which provided practical advice on detecting bots and agentic browsers on websites, drawing from a session with Snowplow Co-Founder & CEO Alex Dean and Senior Product Manager Nick Stanchenko, as part of a series on agentic browsing.

Similar Companies

Subscribe for full access to Snowplow's profile

Snowplow offers products in the connectivity and cloud industry. Snowplow's product portfolio comprises of enterprise cloud.

Subscribe for full access to Snowplow's products in full detail

Snowplow's revenues were less than $25M in 2024. All the revenue comes from data harmonisation and management.

Subscribe for full access to Snowplow's revenue in full detail

Mar

17th

2026

09:35

Big Data/Analytics, Artificial Intelligence, B2B Tag

What is Clickstream Data? Definition & Guide for the AI Era

Clickstream data has always told you how your customers behave online. Every page view, every abandoned shopping cart, every scroll through a product listing leaves a trace. Combine those traces and you get a picture of user behavior across your entire online journey.

Snowplow

Mar

12th

2026

12:13

Big Data/Analytics, B2B Tag

Real-Time Editorial Analytics with Snowplow and ClickHouse: A New Solution Accelerator for Media Publishers

Most editorial analytics stacks follow the same pattern: collect events, load them into a warehouse on a schedule, run dbt models overnight, surface results in a BI tool the next morning. It works fine for historical reporting.

Snowplow

Mar

4th

2026

18:30

Big Data/Analytics, Artificial Intelligence, B2B Tag

What Is Agentic Analytics? A Guide for Data Leaders

“The tools work, just not well enough.” That’s what we keep hearing from data leaders who’ve deployed AI-powered analytics agents. The early results were really exciting - moments where the agent delivered an insight that would’ve taken an analyst hours.

Snowplow

Mar

2nd

2026

18:30

Artificial Intelligence

AI Agent & Bot Behavioral Intelligence in the Agentic Era

Between 20-50% of web traffic now comes from AI agents, yet most businesses can't see what these agents are doing on their sites, creating a fundamental visibility crisis that distorts metrics and breaks traditional analytics. This whitepaper explains how AI agents and agentic browsers are reshaping the web, the three distinct problems they create for businesses, and how companies can detect, analyze, and adapt to both human and AI agent traffic in real time.

Snowplow

Feb

19th

2026

18:30

Artificial Intelligence

How to Detect Bots and AI Agent Traffic on Your Website

In the first post of our agentic browsing series, we explained what an agentic browser is and why it matters. The second explored the hidden risks agentic browsing poses to your analytics stack. Now we’re going to get practical and answer the question: how do you actually detect bots and agentic browsers? What follows is drawn from our recent session on AI agent and bot behavioral intelligence featuring Snowplow Co-Founder & CEO Alex Dean and Senior Product Manager Nick Stanchenko.

Snowplow

Feb

11th

2026

05:54

B2B Tag

Data Quality Management for the Agentic Era: 2025 and Beyond

In 2025, we made data quality management proactive. In 2026, we're making it intelligent. Throughout 2025, our product releases shared a common goal: to make data quality management proactive rather than reactive. Instead of discovering data quality issues after they've impacted analytics or models, teams can now catch problems early, route alerts intelligently, and trust their behavioral data for high-stakes applications.

Snowplow

Jan

28th

2026

09:05

Big Data/Analytics, Artificial Intelligence, B2B Tag

Snowplow Signals: Now faster, More Powerful, and Easier to Use

We're shipping four improvements to Signals that enable faster, more sophisticated real-time agentic AI applications.

Snowplow

Jan

26th

2026

13:35

B2B Tag

Agentic Browsing Is Here. Is Your Analytics Stack Ready?

According to HUMAN Security, agentic browsing traffic grew 6,900% year-over-year from 2024 to 2025. Their usage is largely being driven by the rise of AI-powered browsers like Perplexity Comet and ChatGPT Atlas. These tools navigate websites, fill forms, and complete tasks on behalf of your customers.

Snowplow

Jan

20th

2026

13:00

B2B Tag

Event Studio and Tracking Plans: What’s changing February 2

Effective February 2nd, we're renaming two core parts of the Snowplow platform to better reflect what they do. What's Changing Data Product Studio will become Event Studio Data Products will become Tracking Plans We're making these changes to align with how you think about and use these features.

Snowplow

Jan

15th

2026

13:31

Artificial Intelligence

The Invisible Audience Costing You Millions

A guide for media & entertainment executives ‍ AI agents are browsing your site, scraping your content and skipping your ads. Meanwhile Google Analytics counts them as your best customers. In the first eight months of 2025, agentic browser traffic grew by 1,300%, and your current tools can't tell the difference.

Snowplow

Jan

7th

2026

11:19

Artificial Intelligence, B2B Tag

What Is an Agentic Browser?

AI agents can now browse websites, compare products and services, and purchase on behalf of humans, fundamentally disrupting how people interact with the web. But traditional analytics tools can’t detect the difference. Here's what businesses need to know about agentic browsers.

Snowplow

Dec

5th

2025

18:36

B2B Tag

Mind the AI Agent Gap: Why AI Agents Need Real-Time Customer Intelligence Infrastructure

AI agents aren't failing because your LLMs aren't sophisticated enough. They're failing because they can't see who they're talking to. Real-time customer intelligence is the missing layer that transforms generic AI interactions into experiences that actually understand your customers.

Snowplow

Snowplow's customers primarily consist of telecoms and entertainment Providers companies. Examples of Snowplow's customers include Paramount Global, Comcast Xfinity and Cox Communications.