Privately owned Snowplow, headquartered in the UK, founded in 2012 with approximately 160 employees, reported $15.3M in revenue as of 2024. The company provides enterprise cloud solutions, specializing in behavioural analytics and data management for the broadcast and media, retail, travel, education, and SaaS industries.
On April 30, 2026, Snowplow detailed identity stitching, explaining it as the process of connecting common identifiers such as cookies, device IDs, email addresses, phone numbers, and CRM IDs to a single person to create a unified customer profile. Previously, on April 29, Snowplow provided companies with a real-time user data foundation and context layer to inform business decisions and power AI initiatives. On April 28, the company introduced Agent Self-Tracking, a new approach designed to measure first-party agent experiences by understanding three layers of tracking. This followed an April 26 discussion where Snowplow further elaborated on identity stitching, describing how it ties fragmented user identifiers across sessions, devices, and domains to form unified customer profiles from various data points.
Snowplow's customers primarily consist of telecoms and entertainment Providers companies. Examples of Snowplow's customers include Comcast Xfinity, Cox Communications and Paramount Global.
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