Snowplow, a privately owned company headquartered in the United Kingdom, was founded in 2012. Employing approximately 150 individuals, the company reported $18.5M in revenue as of 2025. Functioning as an enterprise cloud provider, the company focuses on behavioural analytics and data management for the broadcast and media, retail, travel, education, and SaaS industries.
Snowplow on August 28, 2026, highlighted its role in Databricks’ CustomerLake, a new Customer Data Platform (CDP) model that leverages AI agents for customer profiling and campaign management. Databricks launched CustomerLake, which is currently in private preview with general availability expected in late 2026 or early 2027, with Snowplow supplying the live behavioral data it operates on. This development aligns with Gartner's prediction that 80% of new enterprise CDP deployments will be embedded in data platforms by 2030, suggesting traditional CDPs built for batch campaigns may struggle to keep pace with AI agent-driven buyer behavior. Previously, on August 26, 2026, Snowplow achieved ISO 42001 certification, reflecting its commitment to responsible AI governance. Earlier in the month, on August 18, 2026, the company introduced a new feature in its Signals product, allowing users to build labeled machine learning training tables directly from defined attribute groups without needing a separate modeling layer.
Snowplow's customers primarily consist of telecoms and entertainment Providers companies. Examples of Snowplow's customers include Paramount Skydance Corporation, Cox Communications and Comcast Xfinity.
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