Smartlabs

Smartlabs

https://www.smartlabs.tv
https://www.linkedin.com/company/smartlabs/

Smartlabs, a privately owned company headquartered in Germany, founded in 2007 and employing approximately 60 individuals, reported $4.0M in revenue as of 2024. Its main product is set-top boxes. The company specializes in the development of service delivery platforms for interactive digital television, including OTT, IPTV, and hybrid TV, along with set-top boxes and other solutions.

Revenue

Founded

2007

Headcount

59

Headquarters

Germany

Primary Segment

Set-top boxes

Ownership

Privately Owned

Deployments

9

News Summary:

On March 31, 2026, Smartlabs extended its multi-year contract with Tring, Albania's largest pay-TV operator, and completed a full modernization of Tring's television platform. The upgrade encompassed every layer of the stack, from headend infrastructure to end-user applications. Tring delivers over 170 channels, including 41 exclusive in-house productions, and provides extensive sports coverage with rights to UEFA Champions League, Serie A, Bundesliga, NBA, and MotoGP.

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Smartlabs offers 11 products in the media tech and telecoms tech industries. Smartlabs's product portfolio comprises of video data and analytics, video business systems, set-top boxes and video processing and playout.

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Smartlabs's revenues were less than $10M in 2024. Caretta Research has split Smartlabs's revenue into 9 different product categories, the largest of which is streaming/OTT/IP set-top boxes. For full access to Smartlabs's revenue breakdown subscribe to Caretta Portal.

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Mar

31st

2026

18:30

Partnerships and Alliances, Emerging Tech

Smartlabs Extends Partnership with Tring and Delivers Full Platform Upgrade

Smartlabs and Tring have signed a multi-year contract extension and completed a full modernisation of Tring's television platform — covering every layer of the stack, from headend infrastructure to end-user applications. Tring is the largest pay-TV operator in Albania, delivering over 170 channels — including 41 exclusive in-house productions — and the country's most comprehensive sports offering, with rights to UEFA Champions League, Serie A, Bundesliga, NBA, and MotoGP.

Mar

15th

2026

18:30

QA for IPTV & OTT Platforms: How Smartlabs Ensures Streaming Quality Across Devices

Introduction In the Pay TV industry, quality assurance is often treated as the final gate before a release — the team that says yes or no before a feature ships. At Smartlabs, we take a different view.

Mar

12th

2026

18:30

Emerging Tech, B2B Tag

IPTV/OTT Platform for Telecom Operators: Build vs Buy in 2026

Introduction For telecom operators and pay-TV providers, few decisions carry more long-term consequences than how to build the streaming platform their subscribers will use every day. In the early 2000s, as interactive television was just emerging, there were limited options for ready-made platforms.

Mar

12th

2026

18:30

How to Create Great Streaming Apps: The Make-or-Buy Dilemma

Introduction For telecom operators and pay-TV providers, few decisions carry more long-term consequences than how to build the streaming platform their subscribers will use every day. In the early 2000s, as interactive television was just emerging, there were limited options for ready-made platforms.

Mar

8th

2026

18:30

IPTV Middleware: Architecture, Vendors, and Platform Guide for Telecom Operators

Introduction For telecom operators launching or upgrading TV services, IPTV middleware is the platform that ties everything together. It sits between video delivery infrastructure and the applications subscribers actually use — managing service logic, content catalogs, authentication, and the user experience across every screen.

Dec

16th

2025

07:52

Partnerships and Alliances, Emerging Tech

Smartlabs and MediaKind Announce Partnership to Boost Pay TV Service Deployments

Berlin, December 2025 – Smartlabs, a leading provider of interactive TV solutions, and MediaKind, a global leader in video-streaming technology, today announced a strategic global partnership. The collaboration unites MediaKind’s video headend with Smartlabs’ IPTV/OTT platform and client applications, offering operators a pre-integrated, end-to-end solution for launching and scaling video services.

Nov

12th

2025

10:57

Smartlabs UDRM: Simplifying Content Protection for Pay TV

One System for Multiple Devices Traditional DRM often requires separate implementations for each device or platform. Smartlabs UDRM eliminates this complexity. A single system works across iOS, Android, PCs, and Smart TVs, allowing content providers to maintain security without managing multiple DRM solutions.

Oct

16th

2025

11:58

Artificial Intelligence

AI, Accessibility & Analytics: Discover the Latest Upgrades Across Smartlabs’ Product Suite

SmartTUBE AI-Powered Program Descriptions and Chapters The platform now offers AI-generated descriptions and chapter markers for recorded TV programs. This feature processes actual video streams to create accurate program descriptions and identify key moments within shows.

Sep

12th

2025

10:10

Let’s meet at IBC’2025

Smartlabs is thrilled to invite you to experience our video solutions at the IBC Show on 12th to 15th September in Amsterdam. Don’t miss this perfect opportunity to meet our team to have a decent dialogue on: How powerful Streaming Apps made by Smartlabs can boost your TV service; How you can Migrate to the new technology platform and save money; What pain point in your TV service business you should address right now and which tools would be the best fit.

Aug

28th

2025

10:32

Smartlabs Fuels StarNet’s Next-Gen Multi-Screen Streaming Experience

SmartCARE, Smartlabs’ advanced quality monitoring and analytics tool, is also part of the deployment, enabling StarNet to track service performance and user engagement in real time. “This upgrade allows us to meet evolving customer expectations with better performance, quality content, and modern features,” said Andrei Horoianu, Director of Procurement and Logistics at StarNet.

Aug

7th

2025

09:57

CT_Monitor Company

SmartCARE’s Evolved Monitoring & Analytics: Aggregated Insights, Faster Diagnostics

SmartCARE is a comprehensive monitoring and analytics solution designed for Pay TV operators. It provides deep visibility into platform performance and viewer experience by collecting and analyzing granular service-level data across all user devices: mobile devices (Android, iOS), Smart TV (Samsung, LG, Hisense, Whale OS TVs), Android TV devices, STBs, Web (PC, Mac).

Jun

10th

2025

10:21

Artificial Intelligence

Key Takeaways from ANGA COM 2025: How Operators Can Stay Ahead in a Fragmented TV Landscape

AI is entering the video pipeline ANGA COM featured growing interest in AI not only for personalization but also for automation in quality assurance, content tagging, and network optimization. Smartlabs is actively integrating AI across product areas—from QoE analytics to smart content categorization—helping operators reduce OPEX and elevate service performance.

Smartlabs's customers primarily consist of telecoms companies. Examples of Smartlabs's customers include O2 Czech Republic, Rostelecom and MTS Group.

Example Customers

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Analyst insight reports

Media tech in the UK and Ireland

New formats, new devices

New devices, new gatekeepers

Sports content and distribution in 2026 and beyond

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