Smart Protection

http://www.smartprotection.com
https://www.linkedin.com/company/smart-protection-assets-safe

Smart Protection is a Privately Owned company headquartered in Spain. Founded in 2015, it employs approximately 130 individuals and reported $905,024.0 in revenue as of 2021. Functioning as an online brand protection company focused on content security, Smart Protection uses an AI-powered platform to safeguard brands from digital threats, protecting revenue and reputation. Its services involve continuous monitoring of marketplaces, social media, and search engines to detect and eliminate various issues, including Anti-Piracy for illegal live streams and VOD content, Brand Protection for counterfeit products, Anti-Impersonation for fake social media profiles and apps, Domain Management to combat cybersquatting, and Ads Control to remove fraudulent advertising.

2018 Revenue

Founded

2015

Headcount

130

Headquarters

Spain

Primary Segment

Content security

Ownership

Privately Owned

Deployments

News Summary:

On April 20, 2026, a strategic analysis summarized a presentation by L'Oréal's Legal Counsel, Graciela Freire, at the IV Fashion Law Congress, highlighting vulnerabilities and brand protection challenges within the cosmetics sector. The previous day, on April 19, 2026, data revealed that intangible assets, encompassing intellectual property and brands, reached an estimated value of $97 trillion in 2025, constituting nearly 67% of the world's GDP and underscoring significant digital risks. Earlier, on April 6, 2026, analysis indicated that counterfeiting of vehicle components had escalated into a structural threat, with the rise of e-commerce fundamentally altering brand protection dynamics. Prior to this, on March 29, 2026, a proactive strategy against global counterfeiting on e-commerce platforms was emphasized, citing examples of dissatisfied customers encountering counterfeit products.

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Smart Protection offers 2 products in the media tech and ad tech and services industries. Smart Protection's product portfolio comprises of content security and ad measurement and verification.

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Smart Protection's revenues were less than $10M in 2021. Caretta Research has split Smart Protection's revenue into 2 different product categories, the largest of which is anti-piracy, monitoring and takedown. For full access to Smart Protection's revenue breakdown subscribe to Caretta Portal.

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May

29th

2026

01:00

Telefe chooses Smart Protection: The strategic response

The consumption of content through unofficial channels has become a massive digital phenomenon with strategic implications. In Argentina, 47% of households access illicit content, and between 2020 and 2025, pirate access grew by 108% in households with internet access.

Smart Protection

May

28th

2026

01:00

B2B Tag

Brand Protection in the Digital Era: Interview with David Barnett

Digital threats are evolving faster than ever. With AI-driven phishing and fraudulent marketplaces, traditional brand protection strategies are no longer enough. To understand how to shift from reactive protection to true digital resilience, we spoke with David Barnett , one of the most recognized voices in online brand protection.

Smart Protection

May

5th

2026

18:30

Brand Protection in Productions: Key Challenges

In recent months, few phenomena have shaken the entertainment and global marketing industries like the release of The Devil Wears Prada 2. During its opening weekend alone, the sequel grossed an astonishing $233 million worldwide, including $77 million in the United States, surpassing the original film's initial box office by nearly four times.

Smart Protection

May

3rd

2026

18:30

50% of Argentine Households Consume Pirated Content

The Rise of Illegal Consumption: Data Redefining the Risk Accessing audiovisual content through unofficial channels is no longer a simple copyright infringement. What was once exclusively a distribution problem has evolved into a critical threat to personal finance, user privacy, and corporate reputation.

Smart Protection

Apr

20th

2026

18:30

B2B Tag

Cosmetics, AI, and Legality: Global Brand Protection Challenges

During the recent IV Fashion Law Congress (Congreso en Derecho de la Moda), industry-leading professionals gathered to analyze the vulnerabilities of the sector. In this article, we provide a summary and strategic analysis of the presentation delivered by Graciela Freire, Legal Counsel at L'Oréal, which marked a definitive turning point for the event.

Smart Protection

Apr

19th

2026

18:30

B2B Tag

Intangibles: $100 Trillion at Digital Risk

Intangible assets—intellectual property, know-how, software, data, brands, and organizational capabilities—have moved from the margins of balance sheets to become the cornerstone of the global economy. According to calculations by WIPO and Brand Finance, the estimated value of corporate intangibles reached $97 trillion in 2025, representing nearly 67% of the world's GDP and exceeding the combined total of the planet's largest economies.

Smart Protection

Apr

6th

2026

18:30

B2B Tag

How to Combat Automotive Component Counterfeiting

Counterfeiting vehicle components is no longer a marginal problem; it has become a top-tier structural threat. As a brand protection professional, you know that the rise of e-commerce has radically transformed the rules of the game.

Smart Protection

Mar

31st

2026

18:30

Coppel Case: Protect Your Formal Brand Ecosystem

While we were reviewing LinkedIn, we came across a post that made us pause and reflect. The CEO of Grupo Coppel shared a business decision that perfectly demonstrates how corporate strategy translates into real-world impact. This year, the company will purchase more than 42 million pairs of shoes made in Mexico.

Smart Protection

Mar

29th

2026

18:30

Emerging Tech, B2B Tag

Amazon CCU: A Proactive Strategy Against Global Counterfeiting

Imagine one morning, you receive an alert: a dissatisfied customer has just shared a negative experience on social media after purchasing one of your brand’s products from a well-known ecommerce platform. The item, seemingly identical to the original, turns out to be a counterfeit.

Smart Protection

Mar

29th

2026

18:30

B2B Tag

How Mahou San Miguel Protects Its Brands and Innovations

For decades, the brewing sector has been a battleground where tradition and innovation compete for the favor of the consumer. However, dominating the market requires more than producing an excellent product; it is essential to protect the intangible assets that support it.

Smart Protection

Mar

26th

2026

18:30

Artificial Intelligence

Brand Protection in the Age of AI: The Lidl Case and Ads Control

Last week, during a roundtable with several marketing directors, a shared concern emerged: the impact of AI-generated content on brand perception and protection. At the center of the discussion was the viral campaign created by visual artist RickDick, which turned Jacob Elordi into the face of Lidl through a series of digital images so realistic they fooled thousands of users.

Smart Protection

Mar

15th

2026

18:30

How to Remove Harmful Content from Google (Guide)

Control over your company’s digital presence is no longer a secondary option. When malicious links, counterfeit products, or defamation campaigns dominate the top search results, the impact on consumer trust and your revenue is immediate. As a brand protection leader, you know that the constant visibility of digital threats can overwhelm your operational team.

Smart Protection

Smart Protection's customers primarily consist of computer Games, broadcast television and radio and sporting Goods companies. Examples of Smart Protection's customers include Win Sports, Mondraker and Riot Games.

Analysis

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Analysis

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Smart Protection

2018 Revenue

Founded

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Headquarters

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