News Summary:
On September 14, 2026, Smart Protection highlighted the financial implications of losing distribution control on Amazon, noting that while brands invest in PPC SEO, unauthorized sellers and parallel imports can pressure margins, pricing, and Featured Offer performance. Previously, on September 8, 2026, the company elaborated on the grey market across marketplaces, explaining how genuine products sold through unauthorized channels trigger price wars, erode margins, compromise the Buy Box, and damage brand reputation. On the same day, it also discussed how pressure on Amazon margins often originates from brands lacking visibility over inventory movement, pricing, and ultimate sellers across various markets and distributors. Earlier, on September 1, 2026, Smart Protection provided insights into parallel imports, defining them as legitimate products reaching the market via unintended distribution channels, which diminishes brand control. This follows a success story from August 21, 2026, where Smart Protection assisted a US-based probiotics brand in eliminating 96.56% of its 2,819 unauthorized listings across seven marketplaces within 10 months, also dismantling over 50 fraudulent websites and deindexing more than 230 infringing links from search engines.
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