Red Points

https://www.redpoints.com
https://www.linkedin.com/company/redpoints/

Red Points, a privately owned company headquartered in Spain, was founded in 2011. The company, which employs approximately 340 individuals, reported $38.1M in revenue as of 2024. Functioning primarily in ad measurement and verification, the company provides tools designed to combat counterfeits, piracy, impersonation, and distribution abuse.

2024 Revenue

Founded

2011

Headcount

335

Headquarters

Spain

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

Red Points published a guide on April 30, 2026, detailing the process for filing a Shopify DMCA takedown notice to address unauthorized use of product images, brand names, or creative content, including counterfeit stores selling knockoffs or listings copying original photos. Previously, on April 28, 2026, Andrea Gutiérrez Calleja discussed the evolution of intellectual property protection in an environment dominated by e-commerce and online platforms, highlighting that scale, speed, and data now shape brand protection. Earlier, on April 27, 2026, the company issued guidance on submitting DMCA notices through Cloudflare, clarifying that Cloudflare, as a CDN and reverse proxy, cannot directly remove infringing content but forwards complaints to the website operator. This followed the release of a comprehensive guide on April 15, 2026, covering domain management protection, which includes securing a brand’s digital identity through correct registration, protection from abuse, dispute resolution for bad-faith registrations via UDRP, and continuous monitoring. On April 13, 2026, Red Points provided steps for tracking fake Instagram accounts, recommending starting identification with Instagram’s native “About This Account” panel and running a reverse image search on profile photos.

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Red Points offers 8 products in the media tech and ad tech and services industries. Red Points's product portfolio comprises of content security and ad measurement and verification.

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Red Points's revenues were less than $50M in 2024. Caretta Research has split Red Points's revenue into 4 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Red Points's revenue breakdown subscribe to Caretta Portal.

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May

18th

2026

10:37

B2B Tag

How to report an Etsy intellectual property infringement: Full 2026 guide

Etsy began as a marketplace for handmade and independent goods, but today it is also a target for IP infringers: sellers who copy designs, reproduce logos, and use trademarked names and slogans without permission. Whether someone has stolen your artwork, replicated your branding, or is selling counterfeit versions of your products, Etsy does have a reporting process in place.

Redpoints

May

13th

2026

04:44

B2B Tag

How to protect your domain name: a step-by-step guide (2026)

Is someone using a domain that looks like yours to divert your customers, run phishing scams, or sell fakes? Domain abuse is one of the fastest-growing brand threats online, and most brands don’t know it’s happening until the damage is done.

Redpoints

Apr

30th

2026

10:13

How to file a Shopify DMCA takedown: copyright and trademark guide (2026)

You have found a Shopify store using your product images, brand name, or creative content without permission. Whether it is a counterfeit store selling knockoffs under your logo or a listing copying your original photos, Shopify has a formal process for getting it taken down.

Redpoints

Apr

28th

2026

18:30

Artificial Intelligence

Andrea Gutiérrez Calleja (Red Points): “Scale, speed and data are what shape brand protection nowadays”

Leaders League: Based on your experience in digital enforcement, how has intellectual property protection evolved in an environment increasingly dominated by e-commerce and online platforms? Andrea Gutiérrez Calleja: In my experience, intellectual property protection has evolved significantly in recent years, particularly due to the growth of e-commerce and online platforms, and the speed at which we consume content today.

Leaders League

Apr

27th

2026

09:27

Emerging Tech

Cloudflare DMCA takedown: how to submit a notice, use the form, and what to expect (2026)

TL;DR Cloudflare is a CDN and reverse proxy, not a hosting provider. It cannot remove infringing content directly; it forwards your complaint to the website operator and origin hosting provider. Submit your DMCA notice via Cloudflare’s dedicated abuse form at abuse.cloudflare.com/dmca.

Redpoints

Apr

15th

2026

09:58

B2B Tag

Domain management protection: How to protect, claim, dispute and manage your domains (2026 complete guide)

Domain management is the process of securing your brand’s digital identity — registering the right domains, protecting them from abuse, disputing bad-faith registrations, and keeping control of the infrastructure that connects customers to your business. This guide covers the complete picture: how to claim a domain correctly, how to protect it before a threat emerges, how to dispute a cybersquatting or trademark-based registration through UDRP, and what continuous monitoring looks like at scale.

Redpoints

Apr

13th

2026

10:30

Emerging Tech

How to track a fake Instagram account: steps, tools, and when to escalate

TL;DR Start identification with Instagram’s native “About This Account” panel, which shows country of origin, creation date, and username history without any third-party tools. Run a reverse image search (Google Lens or TinEye) on the profile photo to confirm whether assets are stolen.

Redpoints

Apr

13th

2026

08:43

Emerging Tech

DMCA takedowns on Google and Bing: The complete filing guide (2026)

TL;DR: Key takeaways A search engine DMCA takedown de-indexes infringing URLs from Google or Bing search results; it does not remove content from the internet. File with Google using their specific copyright infringement forms, which vary depending on whether the issue is on Google Search, Google Drive, or Google Play.

Redpoints

Apr

10th

2026

08:21

Artificial Intelligence

TL;DR: Key takeaways Copyright exists the moment an original work is fixed in a tangible medium, but registration is required to sue for damages in the U.S. Copyright protects the specific way an idea is expressed, not the underlying idea, fact, or concept.

Redpoints

Apr

10th

2026

07:56

How to stop counterfeit sellers: Legal action, lawsuits, revenue recovery & enforcement (2026)

Stopping counterfeit sellers requires a coordinated system that combines legal action, continuous enforcement, revenue recovery, and seller intelligence — not any single tool alone. This guide covers the complete anti-counterfeiting operating model: what legal remedies are available and when to use each, how counterfeiters evade traditional enforcement, how to fight manufacturers in China, what technology makes possible at scale, and how to pursue financial recovery from sellers who persist after takedowns.

Redpoints

Apr

7th

2026

09:24

Emerging Tech, B2B Tag

Unauthorized sellers and resellers: the complete detection, enforcement & conversion guide (2026)

TL;DR Quick Answer Unauthorized sellers are individuals or businesses that sell your products without brand authorization, operating outside your official distribution agreements and not bound by your quality or customer service standards. They damage your brand through counterfeit product complaints, channel conflict, loss of customer experience control, and erosion of your authorized partner network.

Redpoints

Apr

2nd

2026

10:48

B2B Tag

Counterfeiting: What It Is, Economic Impact, Consumer Psychology & Why It’s Illegal (2026 Guide)

TL;DR Counterfeiting in 2026 is not a niche IP issue. It is a direct revenue, reputation, and customer safety threat that spreads across Amazon, eBay, Temu, Shein, TikTok Shop, Instagram, search, paid ads, and fake websites.

Redpoints

Red Points's customers primarily consist of manufacturing, retail Apparel and Fashion and consumer Services companies. Examples of Red Points's customers include Glovo, Electrolux and Hugo Boss. Red Points has partners like Nero.

Analysis

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Analysis

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Red Points

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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