Sky Adsmart, a privately owned company headquartered in the UK and a subsidiary of Sky Group, was founded in 2014 and employs approximately 20 individuals. The company reported $20.0M in revenue as of 2024. Sky Adsmart functions as a tier 2 media tech buyer, with its main product offerings including RTB and programmatic solutions. The company's AdSmart platform provides an addressable advertising DSP solution, originating from Sky UK, which is based on STB client-side ad insertion (CSAI).
Sky Media, the advertising arm of Sky, launched a new AI-powered advertising toolkit on January 26, 2026. This toolkit is designed to help small and local businesses advertise on TV, even without previous experience. Previously, around October 29, 2025, AdSmart was utilized for a Macs Adventures campaign, which aimed to increase brand awareness among audiences likely to book self-guided walking and cycling holidays and drive sales by reaching high-value active travel customers. The campaign also sought to test the effectiveness of AdSmart’s data-driven targeting for future planning.
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Sky Adsmart offers products in the ad tech and services industry. Sky Adsmart's product portfolio comprises of RTB and programmatic.
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Sky Adsmart's revenues were less than $25M in 2024. All the revenue comes from demand side platform (DSP).
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