Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
The Singapore Tourism Board (STB) opened redevelopment bids on September 18, 2026, for the 1.04-hectare site at 37 Emerald Hill, located on the former Singapore Chinese Girls’ School grounds near Orchard Road’s main shopping belt. This follows the launch of a concept and price revenue tender on September 17, as part of the Orchard Road Rejuvenation Plan, to redevelop the 1925-built site, which served as the SCGS campus until 1994, into a hotel lifestyle destination. Previously, on September 16, STB revamped VisitSingapore.com across seven market sites with Adobe software, aiming to position the destination website to tailor content for diverse traveler types, including families, solo visitors, groups of friends, and business travelers. Earlier, on September 14, STB data revealed Indonesia remained Singapore's top tourism source market in 2026, despite an over 8% decrease in Indonesian traveler arrivals for the year.
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