Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
Singapore has emerged as a frontrunner in global tourism recovery, contributing to a 61.3% surge in global travel, attributed to strategic partnerships and progressive visa-free policies. Earlier on March 17, Singapore reported a notable rebound in February tourism, welcoming a sharp rise in international arrivals, primarily from Chinese travelers during the Lunar New Year season. This surge positioned Singapore as a leading Asian gateway and reshaped regional travel patterns. On the same day, the Singapore Tourism Board (STB) and Scoot unveiled an experience-led tourism strategy targeting travelers from India, Australia, China, Indonesia, and Malaysia. This campaign reimages the Merlion as a lively digital personality to encourage exploration beyond traditional landmarks. Previously, on March 16, the STB announced that visitor arrivals from the Chinese mainland reached 432,330 in February, marking a 61.3% increase from the same month in 2025, with the Lunar New Year holiday in February being a significant driver for this growth.
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