Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
On July 9, 2026, the Singapore Tourism Board (STB) recognized 24 individuals and organizations at the Singapore Tourism Awards 2026, honoring their contributions to experience excellence and enterprise innovation. STB chief executive Melissa Ow noted that recipients and finalists demonstrated "dedication, bold thinking, and a genuine desire to create the best possible experience for our visitors." Previously, on June 25, 2026, the Global Wellness Institute (GWI) reported Singapore's wellness economy reached US$23.2 billion in 2024, an increase from US$15 billion in 2021, elevating its global ranking from 42nd to 37th. This follows news on June 18, 2026, that the Glow Festival by Prudential will return to Sentosa from July 10-19, 2026, featuring over 70 wellness sessions across six immersive festival zones, including world-class instructors and global music icons Jason Derulo and Alessia Cara. Earlier on June 18, 2026, STB data showed Singapore welcomed 7.00 million visitor arrivals from January to May 2026, a 1.2% year-on-year decrease. Overnight visitors fell 2.2% to 5.10 million, with the average length of stay decreasing 2.3% to 3.41 days and total visitor days declining 3.5% to 23.87 million.
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