Shangxi Radio and TV Media Group

Shangxi Radio and TV Media Group, also known as SXRTV, is a state-owned entity headquartered in Taiyuan, China. Founded in 2004, and operating with approximately 2,500 employees, the group functions as a tier 1 media tech buyer. The company specializes in media and TV services, serving as the provincial-level media conglomerate for Shanxi Province. It operates an integrated media network encompassing satellite and terrestrial television, radio broadcasting, and a digital "Media Convergence" ecosystem. The group functions as a cultural and information authority for the province, serving a population of approximately 35 million. Its operations focus on Jin culture preservation, industrial reporting on the coal and energy sectors, and digital transition through the "Shanxi Cloud" and "Yellow River Plus" (Hehe Plus) mobile platforms.