ServiceNow is a publicly owned company headquartered in Santa Clara, California, United States. Founded in 2004 by Fred Luddy, the company operates with approximately 24,080 employees and reported $13.3B in revenue as of 2025. Initially launched as an IT Service Management (ITSM) ticketing system, ServiceNow has evolved into a software development provider focusing on cloud computing and enterprise software. Operating entirely on its proprietary Now Platform (ServiceNow AI Platform), the company delivers digital solutions that connect IT, Human Resources, Customer Service, and Security into a single system of action. These solutions are utilized by 85% of the Fortune 500 and integrate generative artificial intelligence, low-code custom app development, and autonomous AI Agents directly into workflows. ServiceNow enables organizations to replace manual processes with automated digital workflows.
On September 17, ServiceNow’s Brian Solis argued that CRM systems must orchestrate rather than merely automate, noting that automation-for-cost strategies have reached a competitive floor and citing IKEA's reskilling of call center staff into interior design advisers, which generated €1.3 billion. Separately, market analysis questioned if ServiceNow's shares had fallen enough to be a bargain, despite the company's expansion into AI-driven workflows, following a sharp decline over the past year. Earlier that day, the ServiceNow AI Summit series in Dallas showcased the platform’s newest AI capabilities, demonstrating how agentic AI moved from concept to capability across asset and technology visibility, autonomous IT operations, trusted data foundations, security exposure management, and customer service agents that reason. Additionally, Kamstrup hosted a ServiceNow User Group (SNUG) event in Denmark, providing a forum for learning, sharing experiences, and building networks within the ServiceNow community.
ServiceNow offers 7 products in the telecoms tech industry. ServiceNow's product portfolio comprises of bSS/OSS.
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ServiceNow's revenues were $13.3B in 2025. Caretta Research has split ServiceNow's revenue into 4 different product categories, the largest of which is other, which represents 97% of ServiceNow's revenue.
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ServiceNow's customers primarily consist of telecoms and iT Services and IT Consulting companies. Examples of ServiceNow's customers include BT Group, Bell Canada and Cognizant. ServiceNow has suppliers like VAST Data.
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