SAS, a privately owned company headquartered in the United States, operates as a tier 2 media tech buyer. Founded in 1976 with approximately 15,130 employees, the company reported $1.2B in revenue as of 2025. SAS specializes in enterprise cloud solutions, functioning as a business analytics software and services provider.

2025 Revenue

Founded

1976

Headcount

15,107

Headquarters

United States

Primary Segment

Enterprise cloud

Ownership

Privately Owned

Deployments

1

News Summary:

On September 15, 2026, SAS addressed the need for measurable AI results in banking and insurance sectors, noting these organizations have long leveraged advanced analytics, predictive models, and machine learning. Earlier the same day, SAS Viya Copilot secured a SiliconANGLE TechForward award for AI innovation. Also on September 15, SAS discussed the accelerated evolution of AI agents, observing that organizations are now moving beyond generative AI chat interfaces to explore autonomous and semi-autonomous agents capable of reasoning, making decisions, and executing business processes. Previously, on September 14, SAS highlighted the increasing pressure on healthcare and life sciences organizations to translate AI investments into tangible business outcomes, bridging the gap between experimentation and scalable adoption. Additionally on September 14, SAS demonstrated how to implement less common probability distributions, such as zero-inflated distributions, using functions like PROC FCMP in Base SAS, building on its support for over 25 common distributions.

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SAS offers products in the connectivity and cloud industry. SAS's product portfolio comprises of enterprise cloud.
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SAS's revenues were over $1B in 2025. All the revenue comes from data harmonisation and management.
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SAS has customers like ITV. Examples of SAS's suppliers include Brightcove and Datadog.

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