Samsung Electronics, also known as Samsung Holding, is a publicly owned company headquartered in South Korea. Founded in 1969, with approximately 100,490 employees, the company reported $234.9B in revenue as of 2025. It specializes in computers and electronics manufacturing, functioning as a holding company that encompasses all of Samsung's divisions and businesses.
On September 18, Samsung Electronics employees from non-chip divisions escalated their protest regarding a widening compensation gap with semiconductor workers, directly approaching Chairman Lee Jae-yong and indicating a willingness to compromise on their demand for 1,000 company shares per employee. Also on September 18, Samsung capitalized on Apple's unveiling of its new foldable iPhone Duo to market its own foldable devices. The company had pre-emptively placed "Welcome to Foldables" advertisements in Seoul, Tokyo, and London ahead of Apple’s September 9 event, later posting critical remarks like "So far so same" and "Let us know when you’re done reheating our leftovers" on social media after the iPhone Duo launch. Earlier that day, Samsung started implementing Google Photos integration within Samsung Gallery, aligning with the upcoming conclusion of its OneDrive sync partnership with Microsoft. This broader market context sees Apple entering the foldable-phone segment years after Samsung established its leadership with devices such as the Galaxy Z Fold8, with the iPhone Duo featuring premium materials, custom silicon, and tightly integrated software.
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