Sahara India Pariwar, a privately owned conglomerate, is headquartered in India. Founded in 1978, the company has approximately 690 employees and reported $12.3M in revenue as of 2023. Functioning as a tier 3 media tech buyer, Sahara India Pariwar specializes in broadcast television and radio, alongside diversified business interests spanning finance, infrastructure and housing, media and entertainment, healthcare, and hospitality.
On September 16, 2026, Sahara Group appointed Chidilim Menakaya as its Managing Director, charging her with leading the company’s next phase of growth and its “Beyond XXX” agenda. Menakaya, who previously served as Director of the Sahara Foundation, brings over two decades of leadership experience across Africa, Asia, Europe, and the Middle East, with the appointment described as an important milestone in advancing the company's strategic vision. Earlier on September 9, 2026, the Société Africaine de Raffinage (SAR), Senegal’s national refinery, sought to strengthen its partnership with Sahara Group to address energy supply challenges and improve energy security. SAR's Managing Director Mamadou Diop stated this during a meeting between President Bassirou Faye and a Sahara Group delegation led by Executive Director Wale Ajibade in Dakar. Also on September 9, 2026, the Ministry of Cooperation restored the CRCS-Sahara Refund Portal, resuming the verification and processing of pending refund claims from depositors of Sahara Group’s cooperative societies, an effort aimed at safeguarding their interests.
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Sahara India Pariwar offers products in the media and telecoms services industry. Sahara India Pariwar's product portfolio comprises of broadcast television and radio.
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Sahara India Pariwar's revenues were less than $25M in 2023. All the revenue comes from linear (thematic channel groups).
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