RTB House is a privately owned company headquartered in Poland. Founded in 2012, it operates with approximately 1280 employees across over 30 offices worldwide. The company functions as an ad tech company, specializing in targeted advertising, including retargeting and real-time bidding (RTB) strategies.
RTB House recently released its European Shopping Trends Report on September 2, 2026, which explored consumer purchasing behavior across various demographics and regions. The report investigated factors influencing online, in-store, and app purchases, including how people discover products, the duration of their buying decisions, and what prompts final purchases. Earlier, on August 28, 2026, the company defined agentic commerce as a commercial application of agentic AI, specifically describing it as systems built with machine learning algorithms, often large language models (LLMs) and generative AI tools, designed to assist individual users with specific tasks. On the same day, RTB House further elaborated on how its deep learning algorithms transform adtech, positioning itself as an adtech platform for e-commerce and global brands that automates media buying using artificial intelligence. The platform utilizes algorithms driven entirely by Deep Learning to process unstructured data and optimize campaigns across over 90 markets.
RTB House offers 2 products in the ad tech and services industry. RTB House's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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RTB House's customers primarily consist of telecoms and motor Vehicle Manufacturing companies. Examples of RTB House's customers include Audi, Mercedes-Benz and MEO.
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