RTB House is a privately owned company headquartered in Poland. Founded in 2012, it operates with approximately 1280 employees across over 30 offices worldwide. The company functions as an ad tech company, specializing in targeted advertising, including retargeting and real-time bidding (RTB) strategies.
On April 21, 2026, Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House, discussed a new consumer study at eTail West, highlighting shifts in how people discover, evaluate, and choose brands, noting that consumer journeys begin in consideration, not intent. This followed the March 31 release of RTB House's 2026 US consumer study, "Before They Buy," which revealed 50% of Gen Z customers dwell on items in their cart for two or more days before committing to a purchase, compared to only 24% of baby boomers. Also on March 31, Manuka achieved a 32% higher return on ad spend (ROAS) from new customer acquisition campaigns by augmenting its existing retargeting efforts with RTB House's full-funnel strategies.
RTB House offers 2 products in the ad tech and services industry. RTB House's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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RTB House's customers primarily consist of telecoms and motor Vehicle Manufacturing companies. Examples of RTB House's customers include Audi, Mercedes-Benz and MEO.
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