ROE Visual, a privately owned company headquartered in China, was founded in 2006, employs approximately 130 individuals, and reported $259.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in digital signage and professional display solutions, providing a wide range of LED screens, LED walls, and LED display products used for film, XR stages, virtual production, AV integration, and live events.
ROE Visual will power the dedicated VP Pavilion, "VP Village powered by ROE Visual," at Cannes’ Village Innovation starting April 30, 2026, to welcome cinematographers, studio leaders, and creatives to an immersive virtual production environment. Earlier on April 29, the company’s LED panels, alongside Brompton Technology’s Tessera processing, formed the backbone of the LED system for the Royal Edinburgh Military Tattoo’s 75th anniversary tour, which made international appearances in Brisbane and Auckland in February 2026. Previously, on April 23, ROE Visual announced its role in powering the Virtual Production Stage at Cannes Next 2026, offering sessions with practical guidance for DoPs and VP supervisors through real-world case studies on workflows, creative decision-making, and production efficiencies. On April 21, ROE Visual released a guide on LED display maintenance protocols, highlighting its Black Pearl and Ruby platforms as LED display solutions for virtual production studios engineered for controlled indoor environmental conditions.
ROE Visual offers 3 products in the pro AV industry. ROE Visual's product portfolio comprises of digital signage and professional display and pro AV controls and infrastructure.
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ROE Visual's revenues were less than $500M in 2024. Caretta Research has split ROE Visual's revenue into 3 different product categories, the largest of which is lED displays. For full access to ROE Visual's revenue breakdown subscribe to Caretta Portal.
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ROE Visual's customers primarily consist of telecoms and broadcast television and radio companies. Examples of ROE Visual's customers include Viacom, Sky Group and BBC. ROE Visual has partners like LMG.
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