Rakuten is a publicly owned company headquartered in Japan. Founded in 1997, it employs approximately 9920 individuals and reported $16.7B in revenue as of 2025. The company specializes in software development, providing a variety of consumer and business-focused services that include e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing, and professional sports.
On March 22, 2026, Japan introduced a new "Japan Roaming" service, effective April 1, which allows users to connect to other major carriers’ networks during large-scale outages. This initiative is a cornerstone of efforts by the mobile phone industry to manage disruptions, following a significant outage at KDDI Corp. in 2022. Previously, on March 19, major Japanese mobile phone carriers, including Rakuten, announced their plan to launch this "Japan Roaming" service. This nationwide emergency roaming service will enable subscribers to temporarily access another carrier's 4G LTE network if their primary service is disrupted, ensuring mobile communications remain available during critical times, including large-scale disasters and other emergencies.
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