Radio Urbana

Radio Urbana, also known as Urbana 106.9 FM, is a publicly owned company, part of Grupo Vierci, headquartered in Paraguay. Founded in 2005 and employing approximately 20 individuals, the company, whose main product involves broadcast television and radio, reported $4.4M in revenue as of 2024. Functioning as a tier 3 media tech buyer, the entity operates as a private commercial radio broadcasting company, launched by the mass media division of Grupo Vierci. Its digital and technical operations are legally registered under TV Acción S.A., the group's central broadcasting banner. The network targets urban young professionals and adult-contemporary demographics with a specialized programming grid focused on Top 40, alternative rock, indie pop, electronic music, and hit tracks from the 1990s and 2000s.