La Tribu

La Tribu, also known as Radio Uno, is a privately owned company based in Paraguay, operating under Grupo JBB. Founded in 2016, the company has approximately 20 employees and reported $4.4M in revenue as of 2024. As a tier 3 media tech buyer, the enterprise operates as a private commercial talk-radio broadcasting station, legally under its licensed broadcast identity ZP4, based in Asunción, Paraguay. It functions as the evolution of the historic Radio Uno, originally founded in 1955 as Radio Asunción and launched as Radio Uno in 1992. Following its 2016 acquisition by Grupo JBB, the station underwent a corporate and artistic rebranding, officially shifting its regular broadcast identity to La Tribu 650 AM in early 2026. The network is positioned as a political, socioeconomic, and athletic agenda-setter for adult-contemporary and corporate professional demographics, maintaining an administrative and production team that includes investigative journalists, legal commentators, political analysts, and field reporters.