Radio Africa Group

Radio Africa Group, also known as RAG, is a privately owned company headquartered in Kenya. Founded in 2000, the company operates as a tier 1 media tech buyer with approximately 650 employees. It specializes in broadcast television and radio, functioning as a multimedia and broadcasting conglomerate. The company's operations are primarily driven by a commercial advertising monetization model, supplemented by digital subscriptions. Its portfolio includes six national and regional radio networks, a digital-first daily newspaper, a television broadcasting presence, and a social media ecosystem with over 10 million online followers.