Professional Triathletes Organisation, also known as PTO, is a privately owned entity headquartered in the UK. Founded in 2020, the organization, which employs approximately 30 individuals, reported $11.0M in revenue as of 2023 and functions as a tier 2 media tech buyer. The PTO operates primarily in the spectator sports sector, serving as an athlete-owned organization dedicated to professional triathletes.

Revenue

Founded

2020

Headcount

29

Headquarters

UK

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Professional Triathletes Organisation (PTO) and World Triathlon announced on March 10, 2026, that the 2026 T100 Triathlon World Tour will be available to watch free of charge globally on TriathlonLive.tv, beginning with the Gold Coast T100 on March 21. Previously, on September 17, 2025, the PTO stated it would publish individual athlete RaceRanger data after each T100 race with immediate effect, starting with the French Riviera T100 races from August 30. This initiative followed Challenge Roth being the first race to publish such data after a suggestion from winner Sam Laidlow and a subsequent unanimous vote by athletes. Earlier, on September 1, 2025, Visit Qatar, alongside the PTO, World Triathlon, and Qatar Cycling and Triathlon Federation, unveiled Lusail City as the host for the 2025 Qatar T100 World Championship Final, scheduled for December 10–13. The PTO also revealed new professional and amateur courses for its Ibiza T100 Triathlon on September 28-29, 2025. This follows the August 7, 2025, announcement by World Triathlon and the PTO that they cancelled the World Triathlon Cup Valencia, originally slated for September 20, 2025, and would relocate the T100 event also scheduled for that weekend.

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Professional Triathletes Organisation (PTO) offers 3 products in the media and telecoms services and sports industries. Professional Triathletes Organisation (PTO)'s product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and athletics and multi-discipline sports.
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Professional Triathletes Organisation (PTO)'s revenues were less than $25M in 2023. Caretta Research has split Professional Triathletes Organisation (PTO)'s revenue into 3 different product categories, the largest of which is triathlon. For full access to Professional Triathletes Organisation (PTO)'s revenue breakdown subscribe to Caretta Portal.
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Professional Triathletes Organisation (PTO) has partners like Garmin. Examples of Professional Triathletes Organisation (PTO)'s suppliers include StreamAMG, Endeavor Streaming and Dataworks.

Example Suppliers

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Example Partners

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Professional Triathletes Organisation (PTO) sells broadcasting rights of its triathlon competitions globally.

Example Sports Rights Customers

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