Odido, also known as T-Mobile Nederland, a privately owned company headquartered in the Netherlands, was founded in 2023 and employs approximately 2,260 individuals. Functioning as a tier 1 media tech buyer, the company specializes in telecoms, operating as a mobile and fixed-line telecommunications provider formed from the 2023 merger of T-Mobile Netherlands and Tele2 Netherlands. Odido offers a wide range of services including mobile, fiber optic internet, TV, and fixed-line services, serving both consumers and businesses. Its brand portfolio also encompasses Ben, Simpel, and Tele2 Thuis.
Odido led Dutch telecom providers in ad recall during March, with approximately one in three consumers remembering its advertisements, followed by KPN. In contrast, Ziggo 50 Mobiel and Vodafone, despite recent active advertising, saw recall drop to between 25-28 percent. Earlier, on April 21, details emerged regarding a mass claim involving KPN and Odido, which outlined legal perspectives, challenges, and potential impacts on Odido's financial position. Previously, on April 17, Odido announced it reduced its CO2 emissions by 13.1 percent in 2025, totaling 1293 kilotons. This represented a 51 percent decrease compared to 2019 emissions, achieved through initiatives such as transitioning to electric lease cars for staff and converting shops and network sites from gas to electric heating. Odido aims for a 95 percent reduction by 2030.
Odido offers 5 products in the media and telecoms services industry. Odido's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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