New Japan Pro-Wrestling, also known as NJPW, is a privately owned company headquartered in Japan. Founded in 1972, the company operates as a tier 3 media tech buyer with approximately 30 employees and reported $1.2M in revenue as of 2023. Functioning as a Japanese professional wrestling promotions company, it specializes in martial arts and has been owned by Bushiroad since 2012.
On July 4, 2026, the AEW x NJPW Forbidden Door pay-per-view reportedly tracked below other AEW PPVs for the year, with initial figures suggesting it may finish behind them. This followed AEW President Tony Khan's comments earlier on July 4 regarding the "challenging" logistics of the AEW-NJPW relationship, noting that visa clearance issues prevented numerous New Japan stars from attending the latest Forbidden Door, which contributed to viewer complaints about a lack of cross-promotional emphasis on the card. Previously, on July 1, NJPW President Hiroshi Tanahashi addressed relations with AEW after the Forbidden Door event, following a "heated" period initiated by IWGP World Heavyweight Champion Yota Tsuji's boycott of the PPV over his comments regarding the promotions' relationship. Concurrently on July 1, Tsuji clarified his respect for Khan, despite his earlier suggestion for fans to boycott the event due to the perceived treatment of the IWGP Heavyweight Championship. Also on July 1, Tanahashi confirmed the official ownership transfer of New Japan Pro-Wrestling, stating that parent company Bushiroad transferred all its shares to TV Asahi and CyberAgent in late May 2026, marking a new chapter for the promotion.
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New Japan Pro-Wrestling offers 3 products in the media and telecoms services and sports industries. New Japan Pro-Wrestling's product portfolio comprises of search, social, and retail media and martial arts.
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New Japan Pro-Wrestling's revenues were less than $10M in 2024. Caretta Research has split New Japan Pro-Wrestling's revenue into 2 different product categories, the largest of which is professional wrestling. For full access to New Japan Pro-Wrestling's revenue breakdown subscribe to Caretta Portal.
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